Overlooking a golden stretch of sandy beach and the shimmering blue waters of the Atlantic, the glistening white façade of the palatial Sofitel Agadir Royal Bay Resort 5* welcomes you to a magnificent holiday paradise of swaying palms, ocean breezes and Moroccan luxury in Morocco's premier holiday destination of Agadir.

In this riad-like setting, you'll find a private beach, fine dining venues, luxurious accommodations, a sparkling swimming pool and sumptuous spa facilities at your disposal, and you'll have the benefit of being within easy reach of such attractions as Souk El Had, the ruins of Oufella and some of Morocco's best beaches.

In the Upgraded Deluxe Pool View Room, enjoy a stunning, tranquil oasis with modern amenities.

Modern and spacious, your Deluxe Pool & Sea View Room, will be a real cocoon in which to rest after your days spent under the Moroccan sun.

Partake in a therapeutic sunbathing session from the comfort and privacy of your private terrace when choosing to stay in the Deluxe Pool View Room. Along with its furnished terrace, this sumptuously appointed space features a soothing yet elegant interior with plenty of natural light, a king-size bed with luxury bedding by Sofitel MyBed™, a well-appointed bathroom and all of the amenities you could need for an unforgettable stay.

Spend the day swimming in your private pool while admiring stunning ocean views and come nightfall, fall asleep to its lull in one of two Balinese-inspired bedrooms when staying in the magnificent Ocean View Villa with Private Pool. Featuring plenty of space, butler service, a spa-like bathroom with a bath and show, a spacious living area with a 75'' Smart TV and a furnished terrace, this absolutely splendid abode is the perfect space to call home during your holiday.

This is a half board stay. Your breakfast and evening meal will be served in the main restaurant (excludes drinks). 

For utmost relaxation, head to the bliss-inducing spa for a traditional hammam ritual to indulge the senses or a rejuvenating massage from the Asian-inspired treatment menu that'll leave you glowing inside and out.

After dark, chill out at the lively SOUL nightclub and dance the night away to the resident DJ's beats.

Stay connected on the move with this exclusive mobile internet offer, perfect for the modern traveller. Activate your included eSIM and enjoy a connection wherever you go. Easily share your internet connection with friends and family, with no risk of going over the limit.

Note: 2GB of internet data represents around 25 hours of web browsing/audio streaming or 2 to 3 hours of video streaming / social networking/video calls.

Take to the sea and enjoy a day aboard the Golden Trip as you sail along the Atlantic coast. During this day, you will cruise to the rhythm of the ocean while admiring breathtaking views of the Moroccan coastline and the urban landscape of Agadir.

Discover the Paradise Valley and its green landscapes during an unforgettable day excursion. To complete this experience, a traditional lunch consisting of a tajine will be served to you at a Tanout restaurant.

Embark on a unique experience during your stay: by boarding your hot air balloon, you will admire the High Atlas Mountains in the best light, at sunrise. Let yourself be enchanted by the impressive spectacle of the various colors of the landscapes that unfold before you!

Discover a new side to Morocco with a visit to Essaouira. Admire its long sandy beaches, explore its traditional fishing port, stroll through its medina and soak up the tranquillity of this tranquil seaside resort. 

Get ready for a day of adventures on the pre-Saharan sandbanks as you face the dunes of Assaka, encounter scorpions in the desert, and explore the ramparts of Tiznit. 

Immerse yourself in the ambiance and excitement of Marrakech during this day excursion, where you will discover its most famous sites with a guide, haggle in the souks, and taste local flavors during a traditional lunch.

Treat yourself to a wellness break with a traditional hammam, a black soap scrub and an argan oil massage for total Moroccan relaxation.

Discover Taroudant, the ‘Little Marrakech’, and the Berber village of Tiout on an authentic getaway from Agadir. Explore the historic ramparts, take a donkey ride through an oasis of palm trees and immerse yourself in the local crafts. Enjoy a unique cultural experience in the heart of the Souss Valley.

Enjoy an exhilarating buggy adventure south of Agadir, crossing dunes, argan forests and farmland to the remote beach of Sidi Toual. Enjoy a traditional Berber meal in Takkat before returning with a lifetime of memories.

Immerse yourself in a magical evening with the Fantasia ‘1001 Nights’ show near Agadir, combining oriental dances, spectacular equestrian demonstrations and Moroccan gastronomy. Enjoy a 5-course banquet under a traditional caïdal tent, to the rhythm of local music and a captivating climax of cavalry and gunpowder.

Basked in year-round sunshine and cooled by Atlantic breezes, Agadir is Morocco’s coastal gem, a modern, relaxed alternative to the country’s bustling imperial cities. Here, palm-lined promenades stretch along crescent-shaped shores, where the rhythm of the waves sets the pace for lazy days and seaside strolls. Ideal for beach lovers, wellness seekers, and culture enthusiasts alike, Agadir promises a laid-back escape wrapped in warmth and Moroccan charm.

Must-sees:

• Agadir Beach & Promenade: The city’s centrepiece, a wide, golden beach backed by stylish cafés, oceanfront restaurants, and a scenic promenade perfect for sunset walks.
• Kasbah of Agadir Oufella: Perched above the city, these 16th-century ruins offer breathtaking views over the bay and the port, best visited at the golden hour.
• Souk El Had: Dive into local life at this vibrant market of more than 6,000 stalls brimming with spices, handwoven rugs, ceramics, and colourful produce.
• Paradise Valley: Just an hour inland lies this hidden oasis of palm-lined gorges, rock pools, and waterfalls, a serene escape into nature.
• Taghazout: Once a sleepy fishing village, now a trendy surf spot with barefoot cafés, yoga retreats, and waves perfect for both beginners and pros.

Culinary culture:

Agadir’s cuisine is a delicious blend of Berber heritage and coastal bounty. Feast on freshly grilled sardines, fish tajines scented with cumin and preserved lemon, or snack on msemmen (Moroccan flatbreads) filled with herbs and olives. Don’t miss a spoonful of amlou, a heavenly almond, honey, and argan oil spread, or sip on fresh orange juice from a local stall for an energising treat under the sun.

Dive deeper:
Beyond its beaches and boulevards, Agadir invites travellers to slow down and discover the soul of southern Morocco. Wellness is woven into the city’s fabric, from Argan oil cooperatives where you can learn about this local elixir to traditional hammams offering rejuvenating spa rituals passed down through generations. Nature lovers can explore the nearby Souss-Massa National Park, home to rare bird species and sweeping dunes, while culture buffs might enjoy a visit to the Amazigh Heritage Museum, celebrating Berber art and identity.

Good to know:

With over 300 days of sunshine a year, Agadir is a reliable escape in any season. The local currency is the Moroccan dirham (MAD), and petit taxis are plentiful and budget-friendly. While Agadir is cosmopolitan and beachy, modest attire is still recommended when visiting traditional areas and nearby villages.