Welcome to Hurghada. Set down your bags at Serenity Alpha 5*, a resort built in a Moroccan style, located directly on the shores of the Red Sea in Makadi Bay.

Your elegant and comfortable 5* boasts a 320-metre private beach, surrounded by sumptuous gardens and palm trees, providing the perfect setting for a lazy break in the Egyptian sunshine.

Your Premium Pool View Room welcomes you with a view of the pool, fresh sea air and a contemporary decor. Relax on your balcony or terrace and forget all your worries.

Your Club Room with partial sea view from your balcony or terrace is just a few steps from the swimming pools. You'll enjoy a holiday full of leisure and relaxation.

With a truly spectacular view of the sea, the Executive Sea View Room offers the ultimate experience of space and comfort. You'll love resting your head here after a long day in the sun.

This is an all inclusive stay. Your breakfast, lunch, and evening meal will be served in the main restaurant, with a selection of snacks and drinks. Please see the ‘details’ tab for more information.

Planning a trip for the festive period? Guests booking to stay on Christmas Eve (24^th December) or New Year’s Eve (31^st December) have a gala dinner included in their booking.

With five swimming pools, including two saltwater pools (one of which is for adults only) and a children's pool, and a spa, you'll be spoilt for choice when it comes to relaxing in the sun.


For your moments of exploration and activity, the diving centre is located directly on the beach, as is the beach volleyball court. A mini-golf course is located in the elevated garden overlooking the sea, while the gym, tennis court, safari quads and beauty salon are just a short stroll from the hotel entrance. When you're ready for adventure, Egypt's historic sites, such as the temples of Luxor or the Great Pyramids of Giza in Cairo, can be visited on a day trip.

Important: some activities are subject to a fee, please contact the hotel for more information.

Stay connected on the move with this exclusive mobile internet offer, perfect for the modern traveller. Activate your included eSIM and enjoy a connection wherever you go. Easily share your internet connection with friends and family, with no risk of going over the limit.

Note: 2GB of internet data represents around 25 hours of web browsing/audio streaming or 2 to 3 hours of video streaming / social networking/video calls.

Embark on an unforgettable adventure as you drive a quad through the expansive sandy and rocky landscapes of the Egyptian desert. Feel the adrenaline rush as you explore these wild terrains, and enjoy a camel ride for an authentic experience under the vast desert sky.

Indulge in a dreamy catamaran cruise with two enchanting options: a morning tour that includes lunch and snorkelling, or a sunset voyage featuring cocktails, canapés, and music. Relax on the netting of the catamaran, explore the vibrant coral reefs, and bask in the breathtaking sunset while enjoying exquisite drinks and snacks.

Discover the underwater wonders on a submarine excursion, diving up to 22 meters to marvel at unique fish and vibrant coral reefs in their natural habitat.

Set sail on an unforgettable adventure aboard Egypt's largest and most beautiful sailing ship. Inspired by ancient maritime craftsmanship, this vessel, along with its pirate crew, promises you a truly unique experience at sea. Enjoy a day of snorkelling among vibrant coral reefs, all while indulging in the comforts of VIP service on board.

Embark on a dreamy day trip to Luxor by bus from Hurghada, where you’ll explore iconic sites such as the Valley of the Kings, the magnificent Karnak Temple, the impressive Temple of Queen Hatshepsut, and the majestic Colossi of Memnon. Savour a delightful local lunch and immerse yourself in the culture by visiting an alabaster factory and a papyrus museum, adding a rich layer to your enchanting experience.

Indulge in a luxurious snorkelling day with two stops to explore the vibrant reefs, an hour on Eden Island, and an all-you-can-eat buffet onboard, complete with complimentary drinks, for a truly memorable and comfortable experience.

Discover the magic of the underwater world on a snorkelling excursion in the stunning bay of Safaga, renowned for its resident sea turtles. Perfect for beginners, this experience invites you to explore the crystal-clear waters right from the beach, offering a unique opportunity to observe these magnificent creatures up close in their natural habitat.

Experience a desert safari that includes a thrilling jeep ride, quad biking, and a spider car adventure. Discover a charming Bedouin village, enjoy a camel ride, and receive a warm welcome. The day culminates in a delightful dinner accompanied by an enchanting oriental show beneath the stars.

Create a beautiful hardback photo album, personalised and printed on premium paper, to bring your holiday memories to life. 

Preserve your favourite memories with this pack of 50 classic photo prints, easy to print in just a few clicks to display, share and relive every moment.

For a stress-free holiday, take advantage of the assistance included throughout your stay.

Nestled on the stunning shores of the Red Sea in Egypt, Hurghada is a top destination for sun-seekers, divers, and culture enthusiasts alike. Originally a small fishing village, it has blossomed into a thriving resort town with a vibrant atmosphere, making it a perfect blend of relaxation, adventure, and exploration.

Must-sees:

• Giftun Island: A beautiful island just off the coast, perfect for snorkelling, swimming, and enjoying pristine beaches.
• Hurghada Marina: A modern and luxurious marina offering shopping, dining, and scenic views of the Red Sea.
• Old Hurghada (Downtown): Explore the traditional heart of the town, with its lively bazaars, mosques, and a taste of authentic Egyptian life.
• The Nile Cruise: Take a scenic cruise along the iconic Nile River and explore Egypt's historical wonders, including the Valley of the Kings and the temples of Luxor.
• Desert Safari: Experience the vast Egyptian desert with thrilling jeep rides, camel treks, and the chance to enjoy a traditional Bedouin dinner under the stars.

Culinary culture:

The culinary scene in Hurghada reflects Egypt's rich cultural heritage. From fresh seafood caught straight from the Red Sea to traditional dishes like Koshari (a hearty blend of lentils, rice, and pasta) and Fattah (a delicious meat and rice dish), there’s something to satisfy every palate. Don’t miss the chance to sip on mint tea or enjoy freshly baked baklava for dessert as you watch the sunset over the water.

Dive deeper:

Hurghada is renowned for its incredible diving and snorkelling opportunities. With crystal-clear waters and vibrant coral reefs, the area offers some of the best underwater experiences in the world. The Brothers Islands and Sharm El Naga are famous dive spots where you can swim with exotic fish, see colourful coral gardens, and perhaps even spot a sea turtle or two.

Good to know:

Hurghada is easily accessible via Hurghada International Airport, with a wide range of accommodations, from all-inclusive resorts to boutique hotels.

This sunny destination enjoys a year-round tropical climate, making it ideal for both winter sun or a summer getaway. The shoulder season (March-May and October-December) offers warm and sunny days, with June-September hot and dry. Seek the sparkling waters of your hotel pool, icy cocktails, or the refreshing air-conditioning of your room between sunbathing and exploring.