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Irresistible offers on inspirational holidays, exclusively for our members.

Every day we negotiate irresistible holiday offers, exclusively for our members.

We Love

  • A boutique hotel made up of five restored Georgian townhouses, seamlessly blending traditional furnishings with contemporary touches
  • Experience a culturally-rich stay in one of London's most literary areas, close to the British Museum and some of Bloomsbury's famous leafy parks
  • Relax with some luxury Afternoon Tea in either the hotel's conservatory or the tranquil garden for a quintessentially English break

Customer reviews

Your Destination

The Academy is wonderfully located in the heart of Bloomsbury, an area renowned for its literary history, with Charles Dickens and Virginia Woolf being former residents. You are just a short walk from the British Museum, containing over 8 million works, documenting culture across the centuries.

London's mix of grandeur, history, style and culture seems to get more enticing by the year. It charms with leafy Royal parks, free world-class art galleries and frothy ale amid wood-clad pubs; it intrigues with ancient streets and grand architecture, and excites with the neon-lit West End, designer shopping and an innovative dining scene that has become one of the richest in the world.

The average London street transports you back centuries with its architecture, and across continents with its population. Brimming with iconic British emblems - the ubiquitous black cab; the Houses of Parliament's soaring limestone peaks - London unites a colourful history and solid traditions with boundary-pushing creativity and true multiculturalism. Whether exploring one of its glorious markets or taking it easy in a soft green park, expect to see faces from all corners of the globe.

Culturally, London is breathtaking, with its galleries and museums among some of the most prestigious and comprehensive on earth. From the natural wonders housed inside the ornate, terracotta façade of the Natural History Museum to the cutting-edge artists pushing boundaries inside the Tate Modern, a staggering number of London's cultural attractions are free.

Your Hotel

A charming boutique hotel in the heart of Bloomsbury - welcome to The Academy. Made up of five restored Georgian townhouses, it offers just 49 rooms, a cosy library, a beautiful conservatory and a homely sitting room - the perfect place to return to after a day in the bustling city of London.

The Academy is set in Bloomsbury, at the heart of London's West End. Its strong literary heritage and beautiful, secluded gardens make it a truly unusual hotel in Central London.

Number of rooms: 49

Some services may incur additional charges, payable locally.

Your Room

Choose a stay in a Standard Room or a Junior Suite

Standard Room

Adults Adults
2 Adults
1 Infant
Standard Rooms offer either a queen or twin beds with beautifully restored Georgian interior design and suitable furnishings, making you feel like true gentry. They offer guests a complimentary shoe shine, daily newspaper and a tea and coffee making facility so you can start your day just right.

Junior Suite

Adults Adults
2 Adults
1 Child
As well as the luxurious king-size beds, the sofas unfold into a double bed, allowing The Academy to offer some of the finest family hotel suites in London’s West End.

The Junior Suites all feature Nespresso machines and contain larger TVs than the rooms, giving a true space to relax.

Each Junior Suite is individually named after famous artists and writers in the ‘Bloomsbury Set’, including Virginia Woolf and John Maynard Keynes.

The suites feature large living areas complete with corduroy sofas and mahogany-coloured coffee tables. A number of the rooms have grand marble fireplaces under large mirrors.

Your Board Basis

This offer is based on a bed and breakfast stay

The Alchemy is the main restaurant area, where you can tuck into your delicious daily breakfast and other meals. For those who wish to spend some extra time in bed, you can be served from the comfort of your bedroom, as well as in the library or private garden - the choice is yours.

Start your day with either Continental or full English Breakfast. Later on, choose from a variety of options such as sandwiches, pizzas or Thai curry to satisfy your hunger.

Your Journey

The Academy is well connected, with seven London Underground lines within close proximity and four National Rail Stations within an easy walking distance.

Walking distances from Underground stations:

Goodge Street - 4 mins
Tottenham Court Road - 8 mins
Euston Sqaure - 8 mins
Russell Square - 10 mins
Warren Street - 11 mins
Holborn - 12 mins
Covent Garden - 13 mins

Walking distances from National Rail stations:

Euston - 13 mins
Charing Cross - 20 mins
King's Cross - 22 mins
St Pancras International - 22 mins

Your Contract

Your contract will be with the provider of the accommodation and not Voyage Privé. Voyage Privé acts only as agent for the accommodation provider. Please read our booking conditions before confirming your holiday.

Travel Documents

You will receive an email confirming your booking within the next 48 hours.

Please check all details on this confirmation are correct.

If there are any discrepancies, please notify us as soon as possible. You will also receive an accommodation voucher for presentation at the hotel reception at point of check-in.

Important Information

Please note that the location shown on our map is to be used as a guide only and the actual location of the property may differ

Although we endeavour to provide up to date information we cannot guarantee that all hotel facilities and services will be available during your stay, especially when travelling out of the main holiday periods

The Voyage Privé Promise

  • A unique selection of high-end accommodation
  • Exclusive perks and discounts of up to -70%
  • Member services team available 7 days per week
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Our flash sales are live for 7 days. When we have the possibility to continue offering some available departure dates, they may be extended beyond the initial 7-day period.

Carefully selected holiday offers

We choose our partners for their quality and level of service.

- An attractive portfolio, hand-picked by our 60+ global travel experts

- Recognised hotels & brands from the world of tourism

- Continuous improvement of our offers based on customer reviews

Exclusive perks and discounts of up to 70%

Best market rates guaranteed for the duration of the sale.

- An unprecedented negotiating power through the size of our global community

- Exclusive gifts on arrival or special treatments throughout your stay

- A percentage discount calculated on the hotel's 'reference' price

Quality service: informative, reliable & responsive

Our goal: provide an unforgettable travel experience...before, during & after your trip!

- Member services team available 7 days per week

- Inspiring digital content and continuous innovation on our website & mobile apps

- A percentage discount calculated on the hotel's 'reference' price

Discounts on holiday offers:

In order to show a percentage discount, we compare our offer price with a "reference" price (as shown against each offer). This reference price is provided to us by the hotel, tour operator or other partner and corresponds to the prices displayed in the hotel or partner brochure. We include the cost of additional services such as room upgrades, welcome drinks, treatments, etc. as negotiated by our team, when calculating the reference price.

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  3. The Academy 4*