Welcome to the New Road Hotel 4*, a hip hangout inspired by New York City. Residing in a former textile factory, this 79-room boutique hotel features charming accommodations that make the ideal hideaway during your busy city break.

Indulge in the signature restaurant by acclaimed chef Marco Pierre White, unwind in the yoga area, and socialise in the various communal spaces, whether playing pool in the games zone or relaxing in the library. 

Thoughtfully designed, the Warehouse K Standard Room is comfortable and enhanced by natural light streaming through the original factory windows. Enjoy a peaceful sleep in a stylish setting.

Equipped with a king-size bed, the Warehouse X Standard Room will give you a restful night's sleep. You'll appreciate its comfort, space and unique style. 

This is a bed and breakfast stay.

Head out onto the roof for a truly unique fitness experience where you can take part in yoga while also enjoying the outdoors. There are several social zones where you can just hang out and relax. On the first floor, play billiards while snacking and on the second floor, get lost in a good book in the library.

Stay connected on your travels with this exclusive mobile internet offer, perfect for modern travellers. Activate your complimentary eSIM and stay connected wherever you go. Share your hotspot, keep in touch with home, and explore without worrying about roaming charges. Check that your phone is eSIM compatible here.

Uniquely explore London with an unlimited 24-hour pass on the Thames and add a touch of magic with a captivating guided tour in the footsteps of Harry Potter.

Discover the best of London with the London Pass, which gives you access to certain museums, attractions, a bus tour and a queue-cutter for 2 days! You'll be able to visit over 85 of the English capital's most famous sites and monuments. Are you with us?

Explore London at your own pace with a multi-stop bus and audio guide to the must-see sights. Hop on and off at your leisure, spending as much time as you like in each location.

Board a multi-stop bus and visit the city at your own pace as you hop on and off the bus to discover the capital's most iconic landmarks: Buckingham Palace, Westminster Abbey, St Paul's Cathedral, the Tower of London and much more! You will also get to enjoy a 30-minute cruise on the Thames. 

Board the London Eye straight away and make the most of your stay with the queue-jumping ticket to avoid a long wait. Enjoy 30 minutes of breathtaking views over the city and see the skyline from a new perspective.

Take advantage of your entry ticket to Windsor Castle, the official residence of the Royal Family, to visit the oldest inhabited castle in Europe! Your ticket will give you access to the Saint Georges chapel, the Edouard III Tower and the State Apartments where master paintings and treasures from the Collection Royale are found. 

The Tower of London is home to incredible tales and legends. Discover its unique architecture and the Queen's beautiful jewels put on display under the watchful eye of the famous Royal Guards. Little ones can also take part in a treasure hunt to unravel the mysteries of this former prison! 

Live the British monarchy by spending a royal day with a visit to the famous Windsor Castle followed by the sumptuous Buckingham Palace. Enter the opulent reception rooms and discover these fascinating places still used by the royal family.

Set off to discover London by choosing 2 activities and save up to 30% with your Explorer Pass. 

Enjoy a decadent afternoon tea spread at London's The Rubens at the Palace Hotel.

London, a city of immense diversity and rich history, offers a unique experience for every traveller. With countless neighbourhoods, each with its distinct atmosphere, and a wealth of world-class museums, galleries, and restaurants, no two visits to London are ever the same. From its Roman roots to the modern metropolis it is today, London is a true melting pot of British and European culture.

Must-sees:

• The British Museum: One of the world’s most impressive collections of artefacts, offering a deep dive into global history.
• Shoreditch: A creative hub full of street art, vintage shops, and cosy cafés, perfect for those seeking something a bit different.
• Chelsea and Kensington: Known for their wealth and glamour, these districts are home to some of London’s most renowned museums, including the V&A, the Science Museum, and the Natural History Museum.
• Greenwich: Visit the historic Royal Observatory for stunning views over the city’s skyline and its iconic skyscrapers.
• Hampstead Heath: A beautiful and historic park offering an idyllic retreat from the city’s hustle and bustle, with panoramic views over London.

Culinary culture:

London’s culinary scene is a delightful mix of British tradition and international flavours. Indulge in classic British dishes like fish and chips, or explore the variety of global cuisines that can be found in the city’s many restaurants and street food markets. Afternoon tea is a must-try, and the city’s vibrant café culture is perfect for relaxing after a day of exploring.

Dive deeper:

Explore beyond the popular sites and discover the quirky neighbourhoods of Camden, Covent Garden, and Soho, where you can experience London’s true charm.

Good to know:

London’s public transport system makes it easy to navigate the city, with the iconic Underground, buses, and trains connecting you to all the major sights. Spring and autumn are the best times to visit when the weather is mild and perfect for outdoor exploration.