Join for free

Join for free

Save up to 70% on UK countryside stays, European city breaks & exotic beach holidays.

Already member ? Login
More than 7.3 million people have already trusted us with their holidays! Member-only rates & exclusive perks
Save up to 70% on luxury travel
A reliable team, 7 days per week

Irresistible offers on inspirational holidays, exclusively for our members.

Every day we negotiate irresistible holiday offers, exclusively for our members.

We Love

  • Unabashedly trendy and inspired by New York City, the 79-room New Road Hotel is a must!
  • Housed in what was once a textile factory this hotel is located in ultra-hip East London. 
  • Discover the good old East End - a thriving multicultural mecca with an eclectic atmosphere!  
  • Our members will choose from two cool room types and will get to delight on breakfast daily.

Customer reviews

Your Destination

New Road Hotel can be found in Whitechapel, in the heart of London’s bustling East End. The East End has overseen a dramatic change in recent years making it one of the most fashionable and exclusive areas of London. 

Bethnal Green is popular with artists, musicians and young professionals, and its array of boutique shops, eclectic bars and niche fashion outlets make it a lively and exciting place to be. With the accommodation situated close to tube stations and bus stops, you will be able to get around London with ease.

With its location near London's historic Docklands, The East End has long been the stop where foreign nationals settle down, and as such it has a thriving multicultural mecca with an eclectic atmosphere that is built on centuries of immigration.  A walk down the iconic street of Brick Lane will take you past chic galleries, pulsing clubs, cosy cafes & eye-catching street art while the enticing aromas of excellent Asian restaurants peak your appetite.

Whitechapel is the location for this hip hangout, a former textile factory with exposed brick, huge windows, Hypnos beds and a loft suite with hot tub.

Joanne O'Connor
The Guardian

Christmas in London

Make your holiday even more memorable when you stay throughout December

Why not travel in December? Christmas in London is like no other place, it’s a time when the city is transformed into a glittering metropolis adorned with show-stopping decorations throughout.  Get into the Christmas spirit while you listen to carol singing beneath Trafalgar Square's huge tree, warm up with a cup of steaming wine at the festive Winter Wonderland or take a trip down Oxford Street where huge department stores attempt to outdo each other with elaborate shop windows...Christmas in London is a magical place!

New Road Hotel 4*

Already recognised as a 'hip' hangout by both The Guardian and The Telegraph, the New Road Hotel in London's up-and-coming Whitechapel area is fresh on the scene. Unabashedly trendy and inspired by New York City, the 79-room hotel is housed in what was once a textile factory. New Road Hotel is home to a signature restaurant by celebrated chef Marco Pierre White, a fitness studio and various social spaces where guests can play pool in the games zone or kick back in the library.

Some services may incur additional charges, payable locally.

Your Room

This offer is based on either Double Warehouse King Room or a Deluxe Warehouse King Room

Double Warehouse King Room

Warehouse Rooms are comfortable without being fussy, accented by lots of natural sunlight from the original factory windows. Choose from the standard Double Warehouse King Room (Warehouse K) and enjoy an undisturbed sleep in an elegant space.

Sleeps up to

Adults Adults
2 Adults
1 Infant

Deluxe Warehouse King Room

The deluxe category rooms (Warehouse X) offer the same intricate designs and luxurious amenities as the double rooms but are an upgrade in terms of size and space. 

Choose this room for super-sized beds measuring out to 2m x 2m with a headboard on 3 sides. Each room has a 49” Flatscreen TV, Hypnos Bed, Rainfall Shower and air conditioning.

Sleeps up to

Adults Adults
2 Adults
1 Infant

Your Board Basis

This offer is based on a Bed and Breakfast stay. 

Mr. White’s English Chophouse
Three-Michelin star chef Marco Pierre White, internationally recognised for being ‘the original rock-star chef', has teamed up with New Road Hotel to launch his first ever Chophouse in London. Offering meaty and hearty dishes, the Chophouse menu smartly fuses English classics whilst also implementing a little French finesse that is characteristic of Marco’s style. The menu centres around steaks, grills and chops.

Cereal Grind
Experience a unique concept in the form of Cereal Grind. Serving up cereal favourites till 5 pm, the cereal café offers cereal cocktails from cereals old and new and satisfies creatives with the option to create your own concoction. Also on offer are a choice of flavoured pop tarts, muffins and croissants, alongside finest coffee around, from lattes to espressos, Americanos and mochas.

Enjoy live music at the hotel's bustling bar, where friends, colleagues and the like gather for cocktails and jovial chats.

Your Time

With a yoga terrace and fitness studio, both on the fourth floor; a library and also a games rooms, our members will have loads to entertain them in this converted textile factory, when they're not out exploring the big smoke!

Your Journey to New Road Hotel 4*

Transfers: Transfers are not included with this offer.


min : 2°C max : 7°C
min : 2°C max : 7°C
min : 4°C max : 11°C
min : 5°C max : 13°C
min : 8°C max : 17°C
min : 11°C max : 20°C
min : 13°C max : 23°C
min : 13°C max : 23°C
min : 11°C max : 20°C
min : 9°C max : 15°C
min : 5°C max : 11°C
min : 4°C max : 8°C

Travel Advice

For the latest travel advice from the Foreign & Commonwealth Office including security and local laws, plus passport and visa information please click here.

Please note that the advice can change and consumers should continue to check it until they travel.

Location Information

The address of your property: 103-107 New Rd, Whitechapel, London E1 1HJ

In More Detail

Please find practical information about the property and your trip: 

This property is accessible to those with reduced mobility.
The number of rooms at this property: 79
Check-in time: 3 pm
Check-out time: before 11 pm

Please Note: 
Check-in outside the hotel's standard times may incur additional fees. Check out times are subject to change, please check these with the hotel upon arrival.
Schedules and prices are subject to change. 
If the property is accessible to people with reduced mobility, this is subject to availability. To book a room for reduced mobility, please contact our Customer Services Team. 

Hotel Facilities

  • Ironing station (3rd floor)
  • Wi-Fi

General Room Facilities

  • TV
  • Hypnos Bed
  • Rainfall Shower
  • Air conditioning


  • Snack station (1st floor)
  • Bar
  • Mr. White’s English Chophouse
  • Cereal Grind

Leisure Facilities

  • Games Zone
  • Library (2nd floor)
  • Pool Table
  • Yoga terrace
  • Fitness centre

Your Contract

If you book a package which includes flights, your contract will be with Voyage Privé. The air holiday package(s) shown are ATOL protected by the Civil Aviation Authority. Our ATOL number is 10170.

If you book a package which does not include flights, then ATOL protection does not apply. Your contract will be with the provider of the accommodation and not Voyage Privé. Voyage Privé acts only as agent for the accommodation provider.

Please read our booking conditions before confirming your holiday.

Important Information

If booking as a single traveller, room occupancy is not guaranteed. You may be placed in either a single, double or twin room, based on the availability of the property at the time. 

The location shown on our map is to be used as a guide only and the actual location of the property may differ.

Your contact details may be passed on to the hotel so that they can make contact with you to discuss your booking in advance of your arrival.

You may be asked to provide a credit/debit card deposit on arrival to cover any purchases made in the hotel.

Although we endeavour to provide up to date information we cannot guarantee that all hotel facilities and services will be available during your stay, especially when travelling out of the main holiday periods.

Star rating standards may differ to that of the UK, depending on the country of travel.

The Voyage Privé Promise

  • A unique selection of high-end accommodation
  • Exclusive perks and discounts of up to -70%
  • Member services team available 7 days per week
Show moreShow less

Our flash sales are live for 7 days. When we have the possibility to continue offering some available departure dates, they may be extended beyond the initial 7-day period.

Carefully selected holiday offers

We choose our partners for their quality and level of service.

- An attractive portfolio, hand-picked by our 60+ global travel experts

- Recognised hotels & brands from the world of tourism

- Continuous improvement of our offers based on customer reviews

Exclusive perks and discounts of up to 70%

Best market rates guaranteed for the duration of the sale.

- An unprecedented negotiating power through the size of our global community

- Exclusive gifts on arrival or special treatments throughout your stay

- A percentage discount calculated on the hotel's 'reference' price

Quality service: informative, reliable & responsive

Our goal: provide an unforgettable travel experience...before, during & after your trip!

- Member services team available 7 days per week

- Inspiring digital content and continuous innovation on our website & mobile apps

- A percentage discount calculated on the hotel's 'reference' price

Discounts on holiday offers:

In order to show a percentage discount, we compare our offer price with a "reference" price (as shown against each offer). This reference price is provided to us by the hotel, tour operator or other partner and corresponds to the prices displayed in the hotel or partner brochure. We include the cost of additional services such as room upgrades, welcome drinks, treatments, etc. as negotiated by our team, when calculating the reference price.

  1. Voyage Prive
  2. Luxury holidays
  3. New Road Hotel 4*