Welcome to the New Road Hotel 4*, a hip hangout inspired by New York City. Residing in a former textile factory, this 79-room boutique hotel features charming accommodations that make it the ideal hideaway during your busy city break.

Indulge in the signature restaurant by acclaimed chef Marco Pierre White, unwind in the yoga area, and socialise in the various communal spaces, whether playing pool in the games zone or relaxing in the library. 

Thoughtfully designed, the Warehouse K Standard Room is comfortable and enhanced by natural light streaming through the original factory windows. Enjoy a peaceful sleep in a stylish setting.

Equipped with a king-size bed, the Warehouse X Superior Room will give you a restful night's sleep. You'll appreciate its comfort, space, and unique style. 

This is a bed and breakfast stay.

Head out onto the roof for a truly unique fitness experience where you can take part in yoga while also enjoying the outdoors. There are several social zones where you can just hang out and relax. On the first floor, enjoy a game of billiards with some snacks, and upstairs, lose yourself in a good book in the library.

Uniquely explore London with an unlimited 24-hour pass on the Thames and add a touch of magic with a captivating guided tour in the footsteps of Harry Potter.

Take advantage of your entry ticket to Windsor Castle, the official residence of the Royal Family, to visit the oldest inhabited castle in Europe! Your ticket will give you access to the Saint Georges chapel, the Edouard III Tower and the State Apartments where master paintings and treasures from the Collection Royale are found. 

The Tower of London is home to incredible tales and legends. Discover its unique architecture and the Queen's beautiful jewels put on display under the watchful eye of the famous Royal Guards. Little ones can also take part in a treasure hunt to unravel the mysteries of this former prison! 

Board a multi-stop bus and visit the city at your own pace as you hop on and off the bus to discover the capital's most iconic landmarks: Buckingham Palace, Westminster Abbey, St Paul's Cathedral, the Tower of London and much more! You will also get to enjoy a 30-minute cruise on the Thames. 

Set off to discover London by choosing 2 activities and save up to 30% with your Explorer Pass. 

Discover the best of London with the London Pass, which gives you access to certain museums, attractions, a bus tour and a queue-cutter for 2 days! You'll be able to visit over 85 of the English capital's most famous sites and monuments. Are you with us?

Board the London Eye straight away and make the most of your stay with the queue-jumping ticket to avoid a long wait. Enjoy 30 minutes of breathtaking views over the city and see the skyline from a new perspective.

Explore London at your own pace with a multi-stop bus and audio guide to the must-see sights. Hop on and off at your leisure, spending as much time as you like in each location.

Want to discover the most iconic landmarks in and around London? Start with the famous Windsor Castle and dive into the history of British royalty before attempting to unravel the mysteries of Stonehenge. Finally, round off your day with the charming medieval city of Bath and its Roman baths.

Live the British monarchy by spending a royal day with a visit to the famous Windsor Castle followed by the sumptuous Buckingham Palace. Enter the opulent reception rooms and discover these fascinating places still used by the royal family.

Board a boat and marvel at London's monuments from the Thames. You will be able to choose one of several routes offered.

Let the St Paul's Cathedral, located in the heart of London, and avoid the queues with your cut-file access! With your audioguide, you can tour this majestic building while learning more about its history and construction. You'll be captivated by this architectural gem, a symbol of the city's rich historical heritage. 

Enjoy a decadent afternoon tea spread at London's The Rubens at the Palace Hotel.

London is a city that constantly reinvents itself while remaining unmistakably British. Whether you know it through its skyline, its theatres, or its morning commute, the capital always finds new ways to surprise. From its leafy commons to its hidden wine bars, London is best explored through its layers - a city where history and modern life blend seamlessly. 

Must-sees:

• The British Museum: One of the world’s most impressive collections of artefacts, offering a deep dive into global history.
• Shoreditch: A creative hub full of street art, vintage shops, and cosy cafés, perfect for those seeking something a bit different.
• Hampstead Heath: Climb Parliament Hill for some of London’s best views, then reward yourself with a pint at the Holly Bush or the Spaniards Inn, two pubs steeped in literary lore.
• Greenwich: Stand astride the Prime Meridian or browse the vintage stalls of Greenwich Market, before catching the Thames Clipper back to the city.
• Kew Gardens: A UNESCO World Heritage Site and a rare pocket of tranquillity, where glasshouses and greenery meet the hum of the city beyond.

Culinary culture:

London’s food scene is as eclectic as its people. From Sunday roasts in Notting Hill to late-night bao buns in Soho, the capital serves it all. Borough Market remains a foodie pilgrimage, while Michelin-starred spots in Mayfair and Shoreditch redefine British dining. For a quintessential London moment, stop for afternoon tea at Fortnum & Mason or enjoy oysters and stout at Bentley’s.

Dive deeper:

Discover London beyond its landmarks. Browse the Columbia Road Flower Market on a Sunday morning, or hunt for antiques in Bermondsey. Follow the Regent’s Canal by bike from Camden to Little Venice, or explore East London’s creative scene, from Hackney Wick’s warehouses to Dalston’s jazz bars. 

Good to know:

London’s rhythm changes with the seasons. Spring brings wisteria and park picnics, summer means open-air theatre and rooftop terraces, while winter glitters with festive lights. The London Underground remains the quickest way to get around, though locals swear by walking whenever possible - it’s the best way to find the city’s hidden corners.