New Road Hotel 4* - London - Up to -70% | Voyage Privé

Irresistible offers on inspirational holidays, exclusively for our members.

Every day, irresistible holiday offers, for members only

We Love

  • Unabashedly trendy and inspired by New York City, the 79-room New Road Hotel 4* provides a perfect city stay, ideally located in ultra-hip East London.
  • Discover the good old East End - a thriving multicultural mecca that boasts an eclectic atmosphere and an ever-growing list of attractions.
  • During their stay, our members may choose between a Double Warehouse King Room and a Terrace Loft, both of which come with an additional choice between a room only stay and a delicious daily breakfast!

Customer reviews

Your Destination

The New Road Hotel 4* can be found in Whitechapel, in the heart of London’s bustling East End. The East End has overseen a dramatic change in recent years making it one of the most fashionable and exclusive areas of London.

Bethnal Green is popular with artists, musicians and young professionals,
and its array of boutique shops, eclectic bars and niche fashion outlets make it a lively and exciting place to be. With the accommodation situated close to tube stations and bus stops, you will be able to get around London with ease.

With its location near London's historic Docklands, The East End has long been the stop where foreign nationals settle down, and as such it has a thriving multicultural mecca with an eclectic atmosphere that is built on centuries of immigration. A walk down the iconic street of Brick Lane will take you past chic galleries, pulsing clubs, cosy cafes & eye-catching street art while the enticing aromas of excellent Asian restaurants peak your appetite.

Local Attractions

  • Whitechapel Art Gallery: 650m / 9 min walk
  • Brick Lane: 1 km / 13 min walk
  • Big Ben: 6.2 km / 22 min drive
  • The London Eye: 6.6 km / 20 min drive
  • The National Gallery: 6.1 km / 28 min drive
  • Natural History Museum: 9.8 km / 43 min drive
  • Borough Market: 2.8 km / 37 min walk

New Road Hotel 4*

Already recognised as a 'hip' hangout by both The Guardian and The Telegraph, the New Road Hotel 4* in London's up-and-coming Whitechapel area is fresh on the scene. Unabashedly trendy and inspired by New York City, the 79-room hotel is housed in what was once a textile factory, with small but utterly charming rooms. 

The New Road Hotel 4* is home to a signature restaurant by celebrated chef Marco Pierre White, a fitness studio and various social spaces, allowing guests to play pool in the games zone or kick back in the library.

Some services may incur additional charges, payable locally.

Please note: Some social areas within the hotel may not be accessible due to the COVID-19 pandemic.

Your Room

This offer is based on a choice between a Double Warehouse King Room and a Terrace Loft.

Double Warehouse King Room

Small but perfectly formed, the Warehouse Rooms are comfortable without being fussy, accented by lots of natural sunlight from the original factory windows. Choose from the standard Double Warehouse King Room (Warehouse K) and enjoy an undisturbed sleep in an elegant space.

Sleeps up to

Adults Adults
2 Adults
1 Infant

Terrace Loft

On the top floor of the hotel, guests will find the spectacular Terrace Lofts. Offering some of the most fantastic views of the city’s world-famous skyline, and boasting their very own terrace, these Lofts provide the ultimate way to stay in London in style.

Sleeps up to

Adults Adults
2 Adults
1 Infant

Your Board Basis

This offer is based on a choice between a Room Only stay and a Bed and Breakfast stay.

Please note:
When opting to book a bed and breakfast stay, a continental breakfast can either be delivered to the room or picked up at reception as a 'grab and go' option.

Mr White’s English Chophouse
Three-Michelin star chef Marco Pierre White, internationally recognised for being ‘the original rock-star chef', has teamed up with New Road Hotel to launch his first ever Chophouse in London. Offering meaty and hearty dishes, the Chophouse menu smartly fuses English classics whilst also implementing a little French finesse that is characteristic of Marco’s style. The menu centres around steaks, grills and chops.

Cereal Grind
Experience a unique concept in the form of Cereal Grind. Serving up cereal favourites till 5 pm, the cereal café offers cereal cocktails from cereals old and new and satisfies creatives with the option to create your own concoction. Also on offer are a choice of flavoured pop tarts, muffins and croissants, alongside finest coffee around, from lattes to espressos, Americanos and mochas.

Enjoy live music at the hotel's bustling bar, where friends, colleagues and the like gather for cocktails and jovial chats.

Please note: some dining outlets/menu items and premium, branded and international drinks may not be included and may incur a surcharge payable locally. Meals, snacks and drinks may be available at selected times only.

Please note that due to the current global health pandemic (COVID-19), certain restaurants and buffets may be closed or places and tables may be limited. We strongly recommend that you contact the hotel for further information two days before your arrival.

Your Optional Excursions

Our members can choose to add the following excursions at the next stage of the booking process for an additional fee - subject to availability. 

London Eye Skip the Line Ticket

Your Optional Excursions
This low-fare ticket lets you discover London in true style with a ride on the famous London Eye.

Important information:
Valid every day

2 Day London Pass

Your Optional Excursions
Experience the best of London with the 48 hour London Pass. This pass provides access to over 50 museums and attractions across the English capital. 

Important information:
The transport card is not included in the London Pass® 
The London Pass® does not give access to temporary exhibitions or guided tours

London by bus and boat - 2 days

Your Optional Excursions
Enjoy a hop-on, hop-off bus tour and scenic cruise with this fantastic two day London pass. Discover the best of London with a hop-on, hop-off sightseeing bus, a guided walking tour, and a memorable 30-minute cruise along the Thames. 

The bus will stop at some of London’s most famous sites including Buckingham Palace, Westminster Abbey, St. Paul's Cathedral, and the Tower of London, with three different routes to choose from.  Learn interesting facts about the surrounding landmarks thanks to the on-board multilingual audio guide. 

Important information:
Availability: Every day, English audio guides available 
The cruise will begin at Westminster Pier and finish at the Tower of London  
The cruise will take approximately 30 minutes 
The walking tour starts at 10:30 and lasts 1h 30

Read more


min : 2°C max : 7°C
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min : 4°C max : 11°C
min : 5°C max : 13°C
min : 8°C max : 17°C
min : 11°C max : 20°C
min : 13°C max : 23°C
min : 13°C max : 23°C
min : 11°C max : 20°C
min : 9°C max : 15°C
min : 5°C max : 11°C
min : 4°C max : 8°C

Travel Advice

For the latest travel advice from the Foreign & Commonwealth Office including security and local laws, plus passport, health and visa information click here.

Please note that the advice can change and consumers should continue to check it until they travel.

It is essential that all customers purchase adequate travel insurance for all countries they are travelling to or through.

Coronavirus (COVID-19)

Please note: As a result of the ongoing Coronavirus (COVID-19) pandemic, the UK Government has introduced measures via a 5-level alert system to ensure the safety of all citizens. From the 4th July 2020, current plans state that the UK will have entered level 3 of the lockdown, allowing hotels to begin re-opening and welcoming guests as restrictions are relaxed. Please note that this is still a provisional plan and that all dates are subject to change following governmental announcements.

Please note that due to the current situation, any information mentioned is subject to change or adaptation.

We strongly recommend that you contact the hotel three days before your departure to keep you informed of the latest changes and information.

You can also refer to our FAQ section to find more information on the development of the situation.

We suggest that you keep informed of the latest regulations in force: In the UK via the corresponding link:

Location Information

Transport is not included in this offer.

The address of your property: 103-107 New Rd, Whitechapel, London E1 1HJ.

Distance from Heathrow Airport to New Road Hotel 4*: 30.8 km / 1 hour 20 minutes.
Distance from Gatwick Airport to New Road Hotel 4*: 76.9 km / 1 hour 15 minutes.
Distance from London City Airport to New Road Hotel 4*: 9.5 km / 20 minutes.

Distance from Whitechapel Station to the New Road Hotel 4*: 0.3 km / 5-minute walk.

In More Detail

Please find practical information about the property and your trip: 

This property is accessible to those with reduced mobility.
The number of rooms at this property: 79
Check-in time: 3 pm
Check-out time: before 11 am

Please Note: 
Check-in outside the hotel's standard times may incur additional fees. Check out times are subject to change, please check these with the hotel upon arrival.
Schedules and prices are subject to change. 
If the property is accessible to people with reduced mobility, this is subject to availability. To book a room for reduced mobility, please contact our Customer Services Team. 

Hotel Facilities

  • Ironing station (3rd floor)
  • Wi-Fi

Room Facilities

  • TV
  • Hypnos Bed
  • Rainfall Shower
  • Air conditioning


  • Snack station (1st floor)
  • Bar
  • Mr. White’s English Chophouse
  • Cereal Grind

Leisure Facilities

  • Games Zone
  • Library (2nd floor)
  • Pool Table
  • Yoga terrace

Your Contract

Your contract will be with the provider of the accommodation and not Voyage Privé. Voyage Privé acts only as agent for the accommodation provider. 

Please read our booking conditions before confirming your holiday.

Important Information

If booking as a single traveller, room occupancy is not guaranteed. You may be placed in either a single, double or twin room, based on the availability of the property at the time. 

The location shown on our map is to be used as a guide only and the actual location of the property may differ.

Your contact details may be passed on to the hotel so that they can make contact with you to discuss your booking in advance of your arrival.

You may be asked to provide a credit/debit card deposit on arrival to cover any purchases made in the hotel.

Although we endeavour to provide up to date information we cannot guarantee that all hotel facilities and services will be available during your stay, especially when travelling out of the main holiday periods.

Star rating standards may differ to that of the UK, depending on the country of travel.

The Voyage Privé Promise

  • A unique selection of high-end accommodation
  • Exclusive perks and discounts of up to -70%
  • Member services team available 7 days per week
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Carefully selected travel offers

Our offers are distinguished by their quality and the level of their services.

- Curated offers carefully selected by our travel experts.

- We are world recognised in the tourism industry.

- We are constantly improving the quality of our offers, thanks to on-going feedback from our members.

Exclusive prices and discounts of up to -70%

Our flash sales guarantee our members the best rates on the market.

- The 7-day flash sales can be extended or restocked in exceptional circumstances, when we have the opportunity to offer more available dates.

- We negotiate the best rates thanks to our highly regarded reputation and our evergrowing database of members.

- An exclusive discount based on the reference price provided by our partners and suppliers (maximum price advertised for a room and board basis, on a specific time period), guaranteed by means of contract for each sale.

- We offer reliable, responsive, high-quality service.

Quality service: informative, reliable & responsive

Our goal: to provide members with a unique and unforgettable travel experience.

- A simple, inspiring and innovative service, both on your computer and your mobile.

- On-site professional support for your queries.

- Our Customer Service team are available 7 days a week to support you before, during and after your trip.

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