Housed in a historic Fitzrovia townhouse, Gem Fitzrovia Hotel 4* radiates the quiet sophistication of old London. Its classic façade hints at interiors steeped in character, where warm wood panelling, soft lighting, and subtle period details evoke timeless elegance. Every corner is a dialogue between history and contemporary comfort, from polished floors to bespoke furnishings, creating a sanctuary that feels both intimate and refined. 

Beyond the doors, the vibrant streets of central London beckon. Steps from lush Hyde Park, guests can wander tranquil pathways, explore the Royal Albert Hall, or visit world-renowned museums such as the Natural History Museum, V&A, and Science Museum. Oxford Street, Mayfair, and Knightsbridge lie within easy reach, offering cultural treasures, luxury shopping, and the unmistakable rhythm of London life.

Elegant and comfortable, the Superior Double Room offers a refined place to stay in the heart of London. Behind its classic décor with timeless lines, it reveals a warm atmosphere where you can recharge your batteries after a busy day in the capital.

The Superior Twin Room echoes the refined style and cosy atmosphere of the Superior Double Room, but features two separate beds, perfect for sharing a stay in complete comfort and conviviality.

Even more spacious and elegant, the Executive Double Room offers a refined setting where every detail invites you to relax. Its double bed, as comfortable as it is welcoming, is accompanied by a generous amount of space, allowing you to fully enjoy your stay in a cosy atmosphere. 

The Executive Twin Room offers the same refinement and generous space as the Executive Double Room, with two separate beds for comfort and practicality during a stay for two.

Designed to comfortably accommodate up to three people, the Triple Room combines space and conviviality in an elegant, classic setting. Equipped with two single beds and a sofa bed or double bed on request, it offers the ideal flexibility for a family or small group.

This is a bed and breakfast stay.

Gem Fitzrovia Hotel is as much a place to unwind as it is a gateway to London’s energy. Softly lit lounges and inviting corners create a sense of ease, perfect for pausing after a day in the city.

With attentive service and contemporary comforts, each stay feels personal. Whether it’s a romantic escape, a cultural weekend, or a moment of quiet in the capital, the hotel offers a calm, stylish retreat.

Stay connected on your travels with this exclusive mobile internet offer, perfect for modern travellers. Activate your complimentary eSIM and stay connected wherever you go. Share your hotspot, keep in touch with home, and explore without worrying about roaming charges. Check that your phone is eSIM compatible here.

Uniquely explore London with an unlimited 24-hour pass on the Thames and add a touch of magic with a captivating guided tour in the footsteps of Harry Potter.

Take advantage of your entry ticket to Windsor Castle, the official residence of the Royal Family, to visit the oldest inhabited castle in Europe! Your ticket will give you access to the Saint Georges chapel, the Edouard III Tower and the State Apartments where master paintings and treasures from the Collection Royale are found. 

The Tower of London is home to incredible tales and legends. Discover its unique architecture and the Queen's beautiful jewels put on display under the watchful eye of the famous Royal Guards. Little ones can also take part in a treasure hunt to unravel the mysteries of this former prison! 

Enjoy a decadent afternoon tea spread at London's The Rubens at the Palace Hotel.

Board a multi-stop bus and visit the city at your own pace as you hop on and off the bus to discover the capital's most iconic landmarks: Buckingham Palace, Westminster Abbey, St Paul's Cathedral, the Tower of London and much more! You will also get to enjoy a 30-minute cruise on the Thames. 

Set off to discover London by choosing 2 activities and save up to 30% with your Explorer Pass. 

Discover the best of London with the London Pass, which gives you access to certain museums, attractions, a bus tour and a queue-cutter for 2 days! You'll be able to visit over 85 of the English capital's most famous sites and monuments. Are you with us?

Board the London Eye straight away and make the most of your stay with the queue-jumping ticket to avoid a long wait. Enjoy 30 minutes of breathtaking views over the city and see the skyline from a new perspective.

Explore London at your own pace with a multi-stop bus and audio guide to the must-see sights. Hop on and off at your leisure, spending as much time as you like in each location.

Want to discover the most iconic landmarks in and around London? Start with the famous Windsor Castle and dive into the history of British royalty before attempting to unravel the mysteries of Stonehenge. Finally, round off your day with the charming medieval city of Bath and its Roman baths.

London is a city that constantly reinvents itself while remaining unmistakably British. Whether you know it through its skyline, its theatres, or its morning commute, the capital always finds new ways to surprise. From its leafy commons to its hidden wine bars, London is best explored through its layers - a city where history and modern life blend seamlessly. 

Must-sees:

• The British Museum: One of the world’s most impressive collections of artefacts, offering a deep dive into global history.
• Shoreditch: A creative hub full of street art, vintage shops, and cosy cafés, perfect for those seeking something a bit different.
• Hampstead Heath: Climb Parliament Hill for some of London’s best views, then reward yourself with a pint at the Holly Bush or the Spaniards Inn, two pubs steeped in literary lore.
• Greenwich: Stand astride the Prime Meridian or browse the vintage stalls of Greenwich Market, before catching the Thames Clipper back to the city.
• Kew Gardens: A UNESCO World Heritage Site and a rare pocket of tranquillity, where glasshouses and greenery meet the hum of the city beyond.

Culinary culture:

London’s food scene is as eclectic as its people. From Sunday roasts in Notting Hill to late-night bao buns in Soho, the capital serves it all. Borough Market remains a foodie pilgrimage, while Michelin-starred spots in Mayfair and Shoreditch redefine British dining. For a quintessential London moment, stop for afternoon tea at Fortnum & Mason or enjoy oysters and stout at Bentley’s.

Dive deeper:

Discover London beyond its landmarks. Browse the Columbia Road Flower Market on a Sunday morning, or hunt for antiques in Bermondsey. Follow the Regent’s Canal by bike from Camden to Little Venice, or explore East London’s creative scene, from Hackney Wick’s warehouses to Dalston’s jazz bars. 

Good to know:

London’s rhythm changes with the seasons. Spring brings wisteria and park picnics, summer means open-air theatre and rooftop terraces, while winter glitters with festive lights. The London Underground remains the quickest way to get around, though locals swear by walking whenever possible - it’s the best way to find the city’s hidden corners.