Located in a beautiful Victorian mansion that was once the home of the Earl of Strathmore, King Charles III’s great-grandfather, the Gem Strathmore Hotel 4* is the ideal location and decor for the perfect London getaway.

In the heart of South Kensington, this four-star, family-owned boutique hotel blends historical elegance with modern comfort, from carved wood furnishings and classic en-suite rooms to a charming lounge bar serving light meals and a traditional afternoon tea. With Hyde Park just around the corner, guests have direct access to London’s most iconic green space, while world-renowned museums like the V&A, Natural History Museum, and Science Museum are only steps away. 

The Superior Double Room features a plush double bed, a private en-suite bathroom, and all the essential amenities to make your stay as comfortable as possible.

The Superior Twin Room features all the same comforts and amenities as the Superior Double Room, except with two cosy single beds, making it the perfect room for couples, friends or family members who prefer separate sleeping spaces. 

The Executive Double Room is modern comfort in the heart of the city. 20.8 m² of well-appointed living space, this elegant room features a plush double bed, private en-suite bathroom, and all the amenities you need for a relaxing stay. The room also offers 24-hour room service and daily housekeeping for an ideal stay for two in London.

The Executive Twin Room offers a generous 17.2 m² of stylish comfort, with its two inviting single beds and private en-suite bathroom. Each guest can enjoy their own bed while enjoying all the perks of a premium stay in the city.

Make yourself comfortable in this fully equipped Triple Room, perfect for 3 guests.

Spacious and versatile, the Quad Room is perfect for families or groups of up to four people. With one double bed and two single beds, this 24.6 m² room comfortably accommodates various travel needs, whether you're with kids or friends.

This is a bed and breakfast stay.  

Days at the Gem Strathmore Hotel unfold at your leisure, with the very best of London just footsteps away. Start with a peaceful morning walk through Hyde Park before wandering through the nearby Victoria and Albert Museum or Kensington Gardens for a dose of both culture and greenery.

Shopping lovers can head to the iconic Harrods or browse the selection of boutiques in Knightsbridge and the iconic Mayfair neighbourhood. 

The Tower of London is home to incredible tales and legends. Discover its unique architecture and the Queen's beautiful jewels put on display under the watchful eye of the famous Royal Guards. Little ones can also take part in a treasure hunt to unravel the mysteries of this former prison! 

Board a multi-stop bus and visit the city at your own pace as you hop on and off the bus to discover the capital's most iconic landmarks: Buckingham Palace, Westminster Abbey, St Paul's Cathedral, the Tower of London and much more! You will also get to enjoy a 30-minute cruise on the Thames. 

Set off to discover London by choosing 2 activities and save up to 30% with your Explorer Pass. 

Discover the best of London with the London Pass, which gives you access to certain museums, attractions, a bus tour and a queue-cutter for 2 days! You'll be able to visit over 85 of the English capital's most famous sites and monuments. Are you with us?

Board the London Eye straight away and make the most of your stay with the queue-jumping ticket to avoid a long wait. Enjoy 30 minutes of breathtaking views over the city and see the skyline from a new perspective.

Explore London at your own pace with a multi-stop bus and audio guide to the must-see sights. Hop on and off at your leisure, spending as much time as you like in each location.

Want to discover the most iconic landmarks in and around London? Start with the famous Windsor Castle and dive into the history of British royalty before attempting to unravel the mysteries of Stonehenge. Finally, round off your day with the charming medieval city of Bath and its Roman baths.

Live the British monarchy by spending a royal day with a visit to the famous Windsor Castle followed by the sumptuous Buckingham Palace. Enter the opulent reception rooms and discover these fascinating places still used by the royal family.

Let the St Paul's Cathedral, located in the heart of London, and avoid the queues with your cut-file access! With your audioguide, you can tour this majestic building while learning more about its history and construction. You'll be captivated by this architectural gem, a symbol of the city's rich historical heritage. 

Enjoy a decadent afternoon tea spread at London's The Rubens at the Palace Hotel.

Board a boat and marvel at London's monuments from the Thames. You will be able to choose one of several routes offered.

London is a city that constantly reinvents itself while remaining unmistakably British. Whether you know it through its skyline, its theatres, or its morning commute, the capital always finds new ways to surprise. From its leafy commons to its hidden wine bars, London is best explored through its layers - a city where history and modern life blend seamlessly. 

Must-sees:

• The British Museum: One of the world’s most impressive collections of artefacts, offering a deep dive into global history.
• Shoreditch: A creative hub full of street art, vintage shops, and cosy cafés, perfect for those seeking something a bit different.
• Hampstead Heath: Climb Parliament Hill for some of London’s best views, then reward yourself with a pint at the Holly Bush or the Spaniards Inn, two pubs steeped in literary lore.
• Greenwich: Stand astride the Prime Meridian or browse the vintage stalls of Greenwich Market, before catching the Thames Clipper back to the city.
• Kew Gardens: A UNESCO World Heritage Site and a rare pocket of tranquillity, where glasshouses and greenery meet the hum of the city beyond.

Culinary culture:

London’s food scene is as eclectic as its people. From Sunday roasts in Notting Hill to late-night bao buns in Soho, the capital serves it all. Borough Market remains a foodie pilgrimage, while Michelin-starred spots in Mayfair and Shoreditch redefine British dining. For a quintessential London moment, stop for afternoon tea at Fortnum & Mason or enjoy oysters and stout at Bentley’s.

Dive deeper:

Discover London beyond its landmarks. Browse the Columbia Road Flower Market on a Sunday morning, or hunt for antiques in Bermondsey. Follow the Regent’s Canal by bike from Camden to Little Venice, or explore East London’s creative scene, from Hackney Wick’s warehouses to Dalston’s jazz bars. 

Good to know:

London’s rhythm changes with the seasons. Spring brings wisteria and park picnics, summer means open-air theatre and rooftop terraces, while winter glitters with festive lights. The London Underground remains the quickest way to get around, though locals swear by walking whenever possible - it’s the best way to find the city’s hidden corners.