Set on the dreamy oasis of JBR Beach in the heart of Dubai, the Rixos Premium Dubai JBR 5* is an utterly luxurious stay that redefines relaxation and style. With a vibrant nightlight and serene ambience in the pool areas and at the private beach, guests have the privileged opportunity to soak up the best of both worlds in terms of entertainment.

Venture out onto the Gulf to get your thrills with a number of available water sports, or explore the exciting treasures that Dubai holds as you'll be just a stone's throw from all the city's main attractions such as Dubai Marina Mall, Mall of Emirates, Sheikh Zayed Road and Jebel.

Make yourself cosy in your spacious and elegant Premium Room while taking in the fabulous view of the Persian Gulf and the Ain Dubai.

This is a bed and breakfast stay.

Choose to upgrade to half board at the next step of the booking process. Breakfast and your evening meal will be served in the main restaurant (drinks excluded, conditions apply.) 

The Natureland Spa is the perfect remedy to stress as guests will adore its signature Ottoman hammam and 9 treatment rooms. For active types that wish to continue their fitness routine on holiday, the state-of-the-art Rixgym is fully equipped with weight machines, bicycles, ellipticals and more... all with stunning views of the Gulf.

Take advantage of your stay in Dubai to go to the capital Abu Dhabi and visit one of its most fascinating monuments - The Louvre Abu Dhabi - which houses an immense collection of work spread across spacious galleries and captivating temporary exhibitions, alongside the iconic dome.

Take a trip back in time on this desert excursion to the Dubai of the 1950s. Aboard a vintage Land Rover, you'll learn about the desert's extraordinary ecosystem and Bedouin culture, ending with a 4-course dinner (excluding drinks) under the stars. 

This helicopter flight will show you from an exceptional angle this an extraordinary city between desert and skyscrapers ! You'll take off from Police Dubai Academy pour survoler the Wind towers, the Burj Al Arab, the famous World Islands and the Jumeirah coast and Burj Khalifa, le plgreatest building of the world.  

Embark on a 17-minute helicopter flight in Dubai, following the Palm Tour itinerary, with views of the historic creek and souks and iconic sites such as the Burj Al Arab Hotel, the Jumeirah Beach Hotel and the Wild Wadi water park.

Discover Dubai from a unique angle on a 22-minute helicopter flight over iconic landmarks such as the World Islands, the Burj El Arab and Burj Khalifa towers, Dubai Creek, the Badguirs, the Palm Jumeirah hotels, and the golf course in the heart of the city.

Explore the world's largest water park and get your pulse racing with over 105 slides, before experiencing the myth of Atlantis in the Lost Chambers aquarium, deep in the sea... 

Explore the world's largest water park and get your pulse racing with over 105 slides, before experiencing the myth of Atlantis in the Lost Chambers aquarium, deep in the sea!  

Admire unforgettable views from the 124th and 125th floors of the Burj Khalifa, the world's tallest tower at 828 metres. 

Get ready for access to the world's highest outdoor observatory, located in the world's tallest tower: the Burj Khalifa. An iconic destination, the Burj Khalifa's Sky Observation Deck is spread across levels 125 and 148, at a height of 555 metres. 

Dubai, a city of striking contrasts, harmonises cutting-edge modernity with echoes of its humble beginnings along Dubai Creek. Founded in 1833 by the Bani Yas tribe, the city has grown into a global icon, known for its towering skyscrapers, world-class shopping, and lavish hospitality. Beneath its glitz lies a story of resilience and transformation.

Must-sees:

• Al Bastakiya Quarter: Step back in time with its preserved Arab architecture, art galleries, and the Bastakiya Museum.
• Burj Khalifa: Ascend the world’s tallest building for sweeping city views.
• Dubai Mall: A retail haven, complete with an aquarium, theme park, and Diplodocus fossil.

Culinary culture:

Dubai’s food scene celebrates its diverse influences. Traditional Emirati dishes such as machboos, a fragrant spiced rice dish, or luqaimat, sweet dumplings drizzled with date syrup, reflect the city’s heritage. Meanwhile, its multicultural population has fostered an array of global cuisines. For an authentic taste, visit a local souk to sample shawarma or freshly grilled seafood.

Dive deeper:

For an enriching contrast to Dubai’s urban glamour, explore the historic Dubai Creek, where traditional abras (water taxis) ferry visitors across the water. Visit the Gold Souk and Spice Souk to glimpse the city’s trading roots, or take a guided desert safari to learn about Bedouin traditions and stargaze under a clear Arabian sky.

Good to know:

The UAE dirham is the local currency, and the ideal time to visit is from November to March for pleasant weather. Public transport is efficient, though taxis are a popular and convenient choice. Modesty in dress is appreciated in cultural and historical areas, aligning with local customs.