Discover SO Uptown 5*, a well-heeled luxury hotel in a prime location in the iconic Uptown Tower. Enjoy panoramic views of Dubai's skyline and indulge in the hotel's top-notch amenities, including a modern-bohemian pool, spa, state-of-the-art gym and world-class dining.

The district is located within a 2-2.5 mile radius of some of Dubai's key leisure attractions, including Dubai Marina, Jumeirah Beach Residences (JBR), Palm Jumeirah, and Blue Waters Island, which will soon be home to the world’s largest Ferris wheel, Ain Dubai.

Experience the Collection Room, your chic urban escape in the heart of Dubai. Floor-to-ceiling windows offer stunning views of the cityscape, immersing you in the vibrant energy below.

With a sophisticated blend of dark woods, luxurious textiles, and bold pops of colour, each room features mid-century-inspired touches that create an inviting atmosphere. This elegant sanctuary invites you to unwind and indulge in the extraordinary.

Step into a world of refined glamour in your Atelier Suite, where floor-to-ceiling windows frame sweeping skyline views that dazzle by day and shimmer by night. Sink into the plush lounge, sip a chilled cocktail as the city pulses below, and enjoy exclusive Club benefits.

Club Benefits (Additional supplement is applicable):

This is a bed and breakfast stay.

Choose to upgrade to half board or full board at the next step of the booking process. 

Indulge in the ultimate relaxation at Uptown SPA by SO/, in exclusive partnership with Anne Semonin Paris. Renowned for its exceptional natural treatments, this sanctuary invites you to unwind, rejuvenate, and experience the height of luxury with bespoke massages and revitalizing therapies.

The hotel also boasts an exquisite swimming pool, offering the perfect setting to unwind. Sip a carefully crafted cocktail as you bask in the sun, or take a refreshing dip, all while enjoying panoramic views of Jumeirah Island.

Enjoy weekday access to the chic Tagomago Beach Club on Palm Jumeirah, with a private beach, adults-only pool, and Mediterranean flair.

Stay connected on the move with this exclusive mobile internet offer, perfect for modern travellers. Activate your included eSIM and enjoy connection wherever you go. Easily share your internet connection with friends and family without limits.

Please note: 3GB of internet data represents around 30 hours of web browsing/audio streaming or 3 to 4 hours of video streaming/social networking/video calls.

Get ready for access to the world's highest outdoor observatory, located in the world's tallest tower: the Burj Khalifa. An iconic destination, the Burj Khalifa's Sky Observation Deck is spread across levels 125 and 148, at a height of 555 metres. 

Admire unforgettable views from the 124th and 125th floors of the Burj Khalifa, the world's tallest tower at 828 metres. 

Take a trip back in time on this desert excursion to the Dubai of the 1950s. Aboard a vintage Land Rover, you'll learn about the desert's extraordinary ecosystem and Bedouin culture, ending with a 4-course dinner (excluding drinks) under the stars. 

Explore the world's largest water park and get your pulse racing with over 105 slides, before experiencing the myth of Atlantis in the Lost Chambers aquarium, deep in the sea!  

Soar over Dubai's iconic landmarks on an unforgettable 12-minute helicopter flight and admire the city like never before.

Enjoy a spectacular experience in Dubai with La Perle by Dragone, an immersive show combining acrobatics, water stunts and special effects in a breathtaking setting, from the comfort of premium seats.

Enjoy a relaxing day at Riva Beach Club on Palm Jumeirah, with access to a private beach, heated pools, a Mediterranean restaurant and spectacular views of the sea and Dubai skyline.

The Dubai Frame is an iconic 150-metre monument offering a panoramic view of Dubai, where the city's history meets its future thanks to immersive galleries and a glass-floor bridge.

Discover breathtaking views at The View at The Palm, a 240-metre high observatory offering panoramic views of Palm Jumeirah, Dubai Marina and the Arabian Gulf.

Discover the iconic sites of modern Dubai, with transport included, photo stops at Palm Jumeirah and Jumeirah Beach, and finish in style with a climb to the top of the Burj Khalifa, with entrance ticket included.

Discover Dubai at your own pace with the Big Bus Dubai, a multi-stop bus tour offering 24 hours of unlimited access to the city's main sites, with a multilingual audio guide and panoramic views.

Experience a thrilling day at Ferrari World Abu Dhabi, the first Ferrari theme park with over 40 attractions, including Formula Rossa, the world's fastest rollercoaster, and immersive experiences for all the family.

Immerse yourself in the marine world of SeaWorld Abu Dhabi, a theme park on Yas Island offering immersive adventures, captivating shows and encounters with sea creatures in 8 unique themed realms.

Experience adventure with your favourite characters at Warner Bros. World Abu Dhabi, the world's largest indoor park, with 29 attractions and immersive shows spread over 6 themed zones.

Soar over Dubai's most beautiful sites on a 30-minute helicopter flight, an unforgettable panoramic experience between sea, desert and iconic skyscrapers.

Go behind the scenes of Abu Dhabi's famous Formula 1® circuit with the Yas Marina Circuit Venue Tour, an exclusive guided tour of the pits, podiums, control rooms and VIP areas.    

Soar over the magnificent dunes of the Dubai desert at sunrise on a hot-air balloon flight, enjoy a gourmet breakfast and experience an authentic desert adventure with local wildlife viewing.

Experience the adrenalin of circuit driving behind the wheel of an Aston Martin GT4 for 3 laps of the legendary Yas Marina Circuit, accompanied by a professional coach.

Fly over Abu Dhabi by helicopter for a spectacular view of its iconic landmarks, with a 17-minute flight departing from the Marina Mall Helipad.

Experience luxury 585 meters above sea level at the Burj Khalifa Lounge, with afternoon tea, cocktails and spectacular panoramic views over Dubai.

Enjoy an elegant dinner cruise in Dubai Marina with buffet, live entertainment and breathtaking views of the skyline, including transfers.

Enjoy a fun and refreshing day out with the whole family at LEGOLAND® Water Park, the only water park in the Emirates designed especially for children aged 2 to 12, with interactive slides, play areas, a LEGO® raft river and attractions for all ages.

Experience an exceptional day at the largest Hollywood-inspired theme park in the Middle East, where cinema, thrill rides and immersive shows immerse the whole family in the magical world of the greatest Hollywood studios.

With the 1 day / 2 parks pass, enjoy a choice of two parks from LEGOLAND® Dubai, LEGOLAND® Water Park and MOTIONGATE™ Dubai for a day full of thrills, adventure and family fun at Dubai Parks and Resorts.

Enjoy a 2-hour luxury cruise aboard the Sky Walker Yacht and admire Dubai's most beautiful sites from the sea in an exclusive and relaxing atmosphere.

Create a beautiful hardback photo album, personalised and printed on premium paper, to bring your holiday memories to life. 

Preserve your favourite memories with this pack of 50 classic photo prints, easy to print in just a few clicks to display, share and relive every moment.

Visit Expo City Dubai and immerse yourself in a futuristic world of innovation, culture and cutting-edge technology through themed pavilions, interactive exhibitions and shows from around the world.

Experience the ancient art of falconry in the Dubai desert, accompanied by a nature safari and gourmet breakfast in luxurious surroundings.

Discover art and civilisations from around the world at the Louvre Abu Dhabi, a universal museum on Saadiyat Island, where historical and contemporary masterpieces are combined in a spectacular architectural setting.   

Dubai, a city of striking contrasts, harmonises cutting-edge modernity with echoes of its humble beginnings along Dubai Creek. Founded in 1833 by the Bani Yas tribe, the city has grown into a global icon, known for its towering skyscrapers, world-class shopping, and lavish hospitality. Beneath its glitz lies a story of resilience and transformation.

Must-sees:

• Al Bastakiya Quarter: Step back in time with its preserved Arab architecture, art galleries, and the Bastakiya Museum.
• Burj Khalifa: Ascend the world’s tallest building for sweeping city views.
• Dubai Mall: A retail haven, complete with an aquarium, theme park, and Diplodocus fossil.

Culinary culture:

Dubai’s food scene celebrates its diverse influences. Traditional Emirati dishes such as machboos, a fragrant spiced rice dish, or luqaimat, sweet dumplings drizzled with date syrup, reflect the city’s heritage. Meanwhile, its multicultural population has fostered an array of global cuisines. For an authentic taste, visit a local souk to sample shawarma or freshly grilled seafood.

Dive deeper:

For an enriching contrast to Dubai’s urban glamour, explore the historic Dubai Creek, where traditional abras (water taxis) ferry visitors across the water. Visit the Gold Souk and Spice Souk to glimpse the city’s trading roots, or take a guided desert safari to learn about Bedouin traditions and stargaze under a clear Arabian sky.

Good to know:

The UAE dirham is the local currency, and the ideal time to visit is from November to March for pleasant weather. Public transport is efficient, though taxis are a popular and convenient choice. Modesty in dress is appreciated in cultural and historical areas, aligning with local customs.