We Love —
- Staying in a chic room with pretty views over the charming square or picturesque vineyards, resting in the heart of the Var.
- Tucking into delicious delicacies at UP Restaurant, where plates range from creamy burrata and a selection of charcuterie to perfectly prepared catch of the day.
- Sampling the produce of this elegant wine estate, where wild scenery is bursting with leafy vines.
Customer reviews —
Ultimate Provence 4* —
Just for you:
- Parking included
This recently opened boutique hotel, Ultimate Provence 4*, boasts elegant, contemporary design located in the heart of 46 hectares of vineyards, set to a backdrop of the majestic Moures mountains. Relax into a Riviera stay complete with a luxurious spa, yoga classes, and personalised massages with 100% organic essential oils.
Located just 30 minutes from the gulf of Saint-Tropez and 20 minutes from Sainte-Maxime, the glitz, glamour, and bronzed bodies of the Côte d'Azur are within easy reach. Nearby Nice and Cannes are an easy day-trip for wandering golden streets and pausing for some people-watching with a chilled verre de vin.
Your room —
Choose between a Classic Room, Superior Double Room, or Superior Terrace Room.
Classic Room (18 m²)
Enjoy chic simplicity in a Classic Room, set in the heart of Provence. The perfect spot to lay your head after an easy day in the sunshine.



Superior Double Room (25 m²)
Step out on to your private balcony and admire pretty views over this French retreat. The Superior Double Rooms have cosy decor to create the perfect relaxing stay.



Superior Terrace Room (30 m²)
These large rooms are Superior by name and Superior by nature, complete with a large furnished terrace. Enjoy your morning coffee in peace and privacy, with a beautiful view of the hotel's grounds.



Your dining choices
Just for you:
- 1 wine tasting at the cellar per person per stay
This is a bed and breakfast stay.
Relax by the pool with a cool cocktail, or treat yourself to a glass of bubbly between swims. The UP Pool lounge space offers light bites, from salads to sorbet. As the warm sun dips below the horizon, gaze out over panoramic views of the vineyard from the comfort of the rooftop terrace, as you tuck into delicious shellfish pasta or tartare de boeuf in the refined elegance of the restaurant. Pair your dinner with a delicate, organic house wine.
Your time
Just for you:
- €15 off every €100 spent at the spa
Settle into your stay with an afternoon stretched out by the pool in the sunshine, then get even more relaxed in the spa, which features a range of treatments. Blow off some steam in the gym, or head out and explore the Mediterranean landscape on two wheels or by foot. Dance the day away at a poolside DJ set, or join in with the weekly Pétanque competition.
When staying in a vineyard, why not take the opportunity to try a tempting wine tasting session in the hotel's cellar? Or settle down for a romantic picnic among the vines...
Your optional extras —
Mobile data

Stay connected on the move with this exclusive mobile internet offer, perfect for the modern traveller. Activate your eSIM and enjoy a connection wherever you go. Easily share your internet connection with friends and family, with no risk of going over the limit.
Hardback photo album - 21x27 cm (24 pages)

Create a beautiful hardback photo album, personalised and printed on premium paper, to bring your holiday memories to life.
Pack of 50 classic photo prints - 10x15 cm

Preserve your favourite memories with this pack of 50 classic photo prints, easy to print in just a few clicks to display, share and relive every moment.
Your journey to Provence —
Flights:
You will be able to choose your airline and flight times when you make your booking, in either Economy, Premium, or Business class, depending on the destination and carrier. This flight may include one or more stopovers. Please review your flight options carefully as departure and arrival airports may differ, in order to offer the best price.
Luggage information
Luggage, meals and other services on board may be subject to an additional fee on certain airlines. It is possible to view details of luggage allowances when you choose your flights at the next stage of the booking process. If luggage is not included with your flight, please go to the airline's website before your departure to purchase your luggage for an additional fee.
For domestic flights, airlines do not always offer the option of reserving luggage. In this case, you will need to pay for it at the airport counter.
You will receive all the information you need to check in for your flights after you have made your reservation.
Provence-Alpes-Côte d'Azur —
Welcome to Provence, a picture-perfect region in southeastern France, bordered by Italy and the sparkling Mediterranean Sea. Renowned for its diverse landscapes, from the Southern Alps and Camargue plains to rolling vineyards, olive groves, pine forests and fragrant lavender fields, this region is a consistent favourite amongst tourists. Further to the south lies the glamorous Côte d’Azur, widely known as the French Riviera, where the elegant city of Nice and chic resort towns like Saint-Tropez and Cannes line the sun-kissed coast.
Must-sees:
- The Calanques of Marseille: Stunning limestone cliffs and turquoise waters perfect for hiking and boating adventures.
- Gorges du Verdon: Europe’s "Grand Canyon", ideal for canoeing, rafting, and water sports amid breathtaking scenery.
- Ecrins National Park & Queyras Regional Park: A paradise for hikers, offering lush trails through majestic mountains and forests.
- Picturesque Provençal towns: Explore enchanting villages such as Gordes, Roussillon, and Ménerbes, known for their hilltop settings, ochre-coloured buildings, winding streets, and vibrant markets.
Culinary culture:
Provence’s cuisine is a celebration of its rich agricultural heritage and Mediterranean influences. Savour hearty mountain dishes like gratins and dauphinois, alongside lighter specialties such as ratatouille and bouillabaisse. Don’t miss local delicacies like calissons (sweet almond and melon confections), chocolate mendiants, and quince paste. Pair your meals with a chilled glass of the region’s acclaimed wines for the perfect finish.
Dive deeper:
Experience the famous lavender fields of Provence in full bloom from late June to early August. The Plateau de Valensole offers vast purple landscapes, while the Luberon villages of Sault and Bonnieux provide charming settings. Don’t miss the Sénanque Abbey near Gordes, where lavender blossoms beside historic stone walls, perfect for stunning photos and soaking up local charm.
Good to know:
Provence enjoys a Mediterranean climate, with hot, dry summers and mild winters. The ideal times to visit are late spring and early autumn, when the weather is pleasant and tourist numbers are lower.