We love —
- Staying in the heart of the action in charming Bloomsbury, a five-minute walk from the British Museum.
- Experiencing the magic of London with an included 'Royals & Landmarks' Walking Tour and a voucher for Jape's Pizza Soho!
- Seeing the city from a new perspective as you take to the streets to explore during your stay in this central location.
Customer reviews —
Holiday Inn London - Bloomsbury, an IHG Hotel 4* —
Need stylish and modern accommodation in the heart of London? Welcome to the Holiday Inn London Bloomsbury! Located in a quiet street near Russell Square tube station and close to London's tourist attractions, the hotel is the perfect place to make your getaway a success.
It has all the services and facilities you need to make your stay comfortable. Located in the charming district of Bloomsbury, and just minutes from the West End and trendy Soho, the capital is just waiting to be explored.
Your room —
This offer is based on a choice between a Standard Double Room or a Queen Premium Room.
Standard Double Room (13 m²)
Put down your bags and settle into your Standard Room. Comfortable and cosy, it will ensure a peaceful and convenient stay in London.
Queen Premium Room (20 m²)
If you long for a feel-good space on your city getaway, opt for a Premium Queen room. Enjoy restful nights in your queen-size bed.
Standard Twin Room (15 m²)
Leave your luggage in this comfortable Twin Room with two single beds. Clean and warm, it will be the ideal starting point for a stress-free stay.
Standard Room with Sofa Bed (Family Room) (13 m²)
Choose the Family Room with a double bed and a sofa bed, ideal to accommodate the whole family!
Your dining choices
Just for you:
- Included Meal Voucher (excluding drinks) for Jape's Pizza Soho
This is a bed and breakfast stay.
From pies to fajitas, Junction Restaurant offers a wide range of dishes to delight your taste buds. For a snack, head to the Junction bar. Fancy a beer? Head to Callaghans Pub where you can relax in the hotel's garden area.
Your time
Just for you:
- Included 'Royals & Landmarks' Walking Tour
Holiday Inn London - Bloomsbury, an IHG Hotel 4* is just a two-minute walk from Russell Square tube station, making it quick and easy to get around the capital.
Head to the British Museum to discover its treasures from all over the world, then stroll along Camden Passage where you can browse in the various antique shops before stopping off at one of the many restaurants. Finish the day watching the sunset from the London Eye.
Included excursions —
Royals and Landmarks Walking Tour
Take in the culture of the city with a tour of some of London's most popular spots. Stroll by Buckingham Palace and explore the arty West End of London. Use the free app to take advantage of bonus self-guided walking routes after your guided tour.
Wizard Walk - A Harry Potter Tour
Experience London's hotspots that inspired the wizarding world of Harry Potter. On this magical walking tour, your guide will introduce you to some of the most iconic filming locations from the movies. Use the included app to get access to bonus self-guided tour routes.
As you stroll through Muggle-run London, enjoy seeing some of London's most treasured landmarks, including Trafalgar Square and Covent Garden. Listen to stories about the Harry Potter franchise while passing the National Gallery and Royal Opera House. Relive your favourite Harry Potter moments, learn insider facts, take heaps of photos, and even win 10 points for Gryffindor if you guess some Harry Potter trivia questions correctly.
London is such a multifaceted city that there’s always something else to be explored. Take advantage of the free app included in your ticket to discover more self-guided routes in and around this cool capital city like "Parks and Palaces," "Best of Soho," and "Tower and Thames.
Practical Information:
Availability: every day at 10am
Maximum number of people: 25
The tour is in English, but audio commentary is available via the app, provided with each tour: in English, Italian, French, Spanish, German and Mandarin.
Optional excursions —
Guided visit to the British Museum of London (queue-jump ticket)
Discover two million years of history and civilisations on a small-group guided tour of the UK's largest museum: the British Museum in London! On the programme for this 2-hour tour: discover relics from Ancient Rome and Greece and meet Egyptian mummies.
Dinner cruise and Jazz concert on the Thames
Discover London from a different perspective during an evening cruise on the Thames. Tuck into a tasty 3-course dinner as you glide past iconic sights, accompanied by a talented Jazz orchestra.
Your Journey to London —
Flights:
You will be able to choose your airline and flight times when you make your booking, in either Economy, Premium, or Business class, depending on the destination and carrier. This flight may include one or more stopovers. Please review your flight options carefully as departure and arrival airports may differ, in order to offer the best price.
Luggage information
Luggage, meals and other services on board may be subject to an additional fee on certain airlines. It is possible to view details of luggage allowances when you choose your flights at the next stage of the booking process. If luggage is not included with your flight, please go to the airline's website before your departure to purchase your luggage for an additional fee.
For domestic flights, airlines do not always offer the option of reserving luggage. In this case, you will need to pay for it at the airport counter.
You will receive all the information you need to check in for your flights after you have made your reservation.
London —
London is a city that constantly reinvents itself while remaining unmistakably British. Whether you know it through its skyline, its theatres, or its morning commute, the capital always finds new ways to surprise. From its leafy commons to its hidden wine bars, London is best explored through its layers - a city where history and modern life blend seamlessly.
Must-sees:
- The British Museum: One of the world’s most impressive collections of artefacts, offering a deep dive into global history.
- Shoreditch: A creative hub full of street art, vintage shops, and cosy cafés, perfect for those seeking something a bit different.
- Hampstead Heath: Climb Parliament Hill for some of London’s best views, then reward yourself with a pint at the Holly Bush or the Spaniards Inn, two pubs steeped in literary lore.
- Greenwich: Stand astride the Prime Meridian or browse the vintage stalls of Greenwich Market, before catching the Thames Clipper back to the city.
- Kew Gardens: A UNESCO World Heritage Site and a rare pocket of tranquillity, where glasshouses and greenery meet the hum of the city beyond.
Culinary culture:
London’s food scene is as eclectic as its people. From Sunday roasts in Notting Hill to late-night bao buns in Soho, the capital serves it all. Borough Market remains a foodie pilgrimage, while Michelin-starred spots in Mayfair and Shoreditch redefine British dining. For a quintessential London moment, stop for afternoon tea at Fortnum & Mason or enjoy oysters and stout at Bentley’s.
Dive deeper:
Discover London beyond its landmarks. Browse the Columbia Road Flower Market on a Sunday morning, or hunt for antiques in Bermondsey. Follow the Regent’s Canal by bike from Camden to Little Venice, or explore East London’s creative scene, from Hackney Wick’s warehouses to Dalston’s jazz bars.
Good to know:
London’s rhythm changes with the seasons. Spring brings wisteria and park picnics, summer means open-air theatre and rooftop terraces, while winter glitters with festive lights. The London Underground remains the quickest way to get around, though locals swear by walking whenever possible - it’s the best way to find the city’s hidden corners.