Fancy a trip that seamlessly fuses modernity with tradition?

Perched between East and West, Dubai effortlessly combines relaxation, luxury, and a touch of the extraordinary to offer you an experience like no other. From its golden beaches and tranquil waterfronts to the bustling spice and gold souks, the city is a captivating blend of past and present. Lose yourself in the charm of Al Fahidi’s historic district, explore its vibrant souks, or glide along Dubai Creek aboard a traditional abra.

Prepare for a journey like no other: ski down slopes inside a shopping mall, ascend the heights of the world's tallest tower, soak up the vibrant atmosphere of traditional souks, or take a deep dive into the mesmerising desert—where golden dunes stretch endlessly, and adventure awaits at every turn.

In Dubai, the city where dreams know no bounds, your imagination becomes a reality.

SO Uptown Dubai Marina by Accor 5* stands as a statement of contemporary glamour, where daring design meets refined luxury. Expansive interiors are a symphony of textures, polished metals, and jewel-toned fabrics, accented by artistic installations that surprise and delight. Every detail, from furniture to ambient lighting, has been conceived to evoke sophistication, confidence, and a sense of elevated living in the heart of Dubai’s Marina district.

From its pinnacle, the hotel commands sweeping views over Dubai Marina, Central Plaza, and the surrounding skyline. The neighbourhood hums with life, from designer shopping and boutique cafés to the glimmer of yachts in the marina. By day, the city offers vibrant energy and sunlit vistas, and by night, lights glimmer across glass towers and water, and the aromas of gourmet cuisine fill the air, creating an immersive, sensory urban experience.

Experience the Collection Room, your chic urban escape in the heart of Dubai. Floor-to-ceiling windows offer stunning views of the cityscape, immersing you in the vibrant energy below.  With a sophisticated blend of dark woods, luxurious textiles, and bold pops of colour, each room features mid-century-inspired touches that create an inviting atmosphere.

Discover the Upgraded CLUB Studio Island Room, where modernity and elegance seamlessly converge. With gorgeous views, this space is a flawless fusion of refined luxury and contemporary design, promising an unforgettable experience.

Please note: The Upgraded CLUB Island View Studio can only be booked for 5 – 6 nights.

Step into a world of refined glamour in your Upgraded CLUB Atelier Suite, where floor-to-ceiling windows frame sweeping skyline views that dazzle by day and shimmer by night. Sink into the plush lounge, sip a chilled cocktail as the city pulses below, and enjoy exclusive Club benefits.

Please note: The Upgraded CLUB Atelier Suite can only be booked for 7 nights and more.

This is a full board stay. Your breakfast, lunch and evening meal will be served in the main restaurant (excludes drinks).

Please note: the consumption and purchase of alcohol is only legal in licensed bars and hotels in the United Arab Emirates.

The spa blends natural light, soothing textures, and aromatic treatments to create a sanctuary of holistic wellbeing. Relax in the indoor swimming pool, soak in the Jacuzzi, or unwind in private cabanas while soft music and gentle scents enhance the ambience. The modern-bohemian pool offers space to swim or float amidst sun-drenched surroundings, while the fitness centre provides energising movement in a stylish, uplifting environment.

For families, the children’s pool and kids’ club offer playful exploration, while adults can enjoy quiet moments in the residents’ lounge.

Enjoy an elevated experience with:

• Breakfast at Brasserie (a la carte)
• Afternoon Tea at Savant 2-4pm
• Happy Hours at Savant 6-8pm drinks only
• Dinner at Brasserie (set menu)

Enjoy complimentary Access to TAGOMAGO Beach Club THE PLAM without transportation from Mon to Thur. Friday to Sunday Access with an additional supplement.

Stay connected on the move with this exclusive mobile internet offer, perfect for modern travellers. Activate your included eSIM and enjoy connection wherever you go. Easily share your internet connection with friends and family without limits.

Please note: 3GB of internet data represents around 30 hours of web browsing/audio streaming or 3 to 4 hours of video streaming/social networking/video calls.

Discover art and civilisations from around the world at the Louvre Abu Dhabi, a universal museum on Saadiyat Island, where historical and contemporary masterpieces are combined in a spectacular architectural setting.   

Admire unforgettable views from the 124th and 125th floors of the Burj Khalifa, the world's tallest tower at 828 metres. 

Explore the world's largest water park and get your pulse racing with over 105 slides, before experiencing the myth of Atlantis in the Lost Chambers aquarium, deep in the sea!  

Soar over Dubai's iconic landmarks on an unforgettable 12-minute helicopter flight and admire the city like never before.

Enjoy a 2-hour luxury cruise aboard the Sky Walker Yacht and admire Dubai's most beautiful sites from the sea in an exclusive and relaxing atmosphere.

Enjoy a relaxing day at Riva Beach Club on Palm Jumeirah, with access to a private beach, heated pools, a Mediterranean restaurant and spectacular views of the sea and Dubai skyline.

Dubai, a city of striking contrasts, harmonises cutting-edge modernity with echoes of its humble beginnings along Dubai Creek. Founded in 1833 by the Bani Yas tribe, the city has grown into a global icon, known for its towering skyscrapers, world-class shopping, and lavish hospitality. Beneath its glitz lies a story of resilience and transformation.

Must-sees:

• Al Bastakiya Quarter: Step back in time with its preserved Arab architecture, art galleries, and the Bastakiya Museum.
• Burj Khalifa: Ascend the world’s tallest building for sweeping city views.
• Dubai Mall: A retail haven, complete with an aquarium, theme park, and Diplodocus fossil.

Culinary culture:

Dubai’s food scene celebrates its diverse influences. Traditional Emirati dishes such as machboos, a fragrant spiced rice dish, or luqaimat, sweet dumplings drizzled with date syrup, reflect the city’s heritage. Meanwhile, its multicultural population has fostered an array of global cuisines. For an authentic taste, visit a local souk to sample shawarma or freshly grilled seafood.

Dive deeper:

For an enriching contrast to Dubai’s urban glamour, explore the historic Dubai Creek, where traditional abras (water taxis) ferry visitors across the water. Visit the Gold Souk and Spice Souk to glimpse the city’s trading roots, or take a guided desert safari to learn about Bedouin traditions and stargaze under a clear Arabian sky.

Good to know:

The UAE dirham is the local currency, and the ideal time to visit is from November to March for pleasant weather. Public transport is efficient, though taxis are a popular and convenient choice. Modesty in dress is appreciated in cultural and historical areas, aligning with local customs.