We Love —
- Admiring the incredible elegance and artistry that is embodied in the interior design of this brand-new lifestyle hotel.
- Savouring the included à la carte breakfast while taking in breathtaking views of Dubai's skyline, including landmarks like the Marina, Ain Dubai, and Jumeirah Beach.
- Recharging our batteries and treating ourselves to a well-deserved massage or natural treatment at the luxurious Thalasso spa.
Customer reviews —
SO Uptown is a taste of the high life – quite literally. Spanning ten floors of the Uptown Tower, its rooftop bar and pool, sleek restaurants, and spa are matched only by the breathtaking views of downtown Dubai. SO Uptown is a rare find – dazzling quality and personal service. This is jet-setting for the avant-garde.
A first glimpse of your holiday —
SO Uptown 5* —
Discover SO Uptown 5*, a well-heeled luxury hotel in a prime location in the iconic Uptown Tower. Enjoy panoramic views of Dubai's skyline and indulge in the hotel's top-notch amenities, including a modern-bohemian pool, spa, state-of-the-art gym and world-class dining.
The district is located within a 2-2.5 mile radius of some of Dubai's key leisure attractions, including Dubai Marina, Jumeirah Beach Residences (JBR), Palm Jumeirah, and Blue Waters Island, which will soon be home to the world’s largest Ferris wheel, Ain Dubai.
Your room —
Choose between a stay in one of the rooms, depending on your preferred length of stay:
Upgraded CLUB Marina View Studio (42 m²)





Upgraded CLUB Island View Studio (42 m²)
Discover the Island View Studio, where modernity and elegance seamlessly converge. With gorgeous views, this space is a flawless fusion of refined luxury and contemporary design, promising an unforgettable experience.
Please note: The Upgraded CLUB Island View Studio can only be booked for 5 – 6 nights.





Upgraded CLUB Atelier Suite (67 m²)
Step into a world of unparalleled luxury in the Atelier Suite at Uptown Tower, a sumptuous haven designed for the discerning traveller. This exquisite one-bedroom retreat features a separate living area for relaxation and an elegant dining space for intimate gatherings.
Every detail is meticulously crafted, inviting you to indulge in a lavish escape where sophistication and comfort blend seamlessly for an enchanting experience.
Please note: The Upgraded CLUB Atelier Suite can only be booked for 7 – 14 nights.





Your dining choices
This is a full board stay (excludes drinks):
- Buffet breakfast
- For lunch, enjoy the flexibility of the "Dine Around" experience which allows you to dine in The Brasserie, The Citronelle Club, or Pool Lounge Lazuli.
- Dinner is a set menu at The Brasserie.
Indulge in daring culinary creations and inventive cocktails at Citronelle Club restaurant. For those seeking a Parisian-chic ambience, look no further than Restaurant Celeste. The hotel offers an ideal setting to savour delectable international cuisine and revel in musical entertainment. Step into Bar Savant, where you'll be immersed in a realm of mixology, scientific artistry and captivating showmanship. As the central hub, Savant is the perfect setting to relish exquisite bites and adventurous flavours before or after your dining experience. Lazulli beckons you to unwind throughout the day by the pool. Find a variety of cocktails, seasonal festivities and poolside snacks whenever you fancy a bite to eat or an ice-cold beverage.
Your time
Just for you:
- Complimentary upgrade to Club benefits
Indulge in the ultimate relaxation at Uptown SPA by SO/, in exclusive partnership with Anne Semonin Paris. Renowned for its exceptional natural treatments, this sanctuary invites you to unwind, rejuvenate, and experience the height of luxury with bespoke massages and revitalizing therapies.
The hotel also boasts an exquisite swimming pool, offering the perfect setting to unwind. Sip a carefully crafted cocktail as you bask in the sun, or take a refreshing dip, all while enjoying panoramic views of Jumeirah Island.
Included benefits —
Club benefits

Enjoy exclusive Club Benefits with a complimentary upgrade, including daily breakfast at Brasserie, a choice of three restaurants for lunch, afternoon tea and Happy Hour at Savant, and a delightful set-menu dinner at Brasserie.
Free shuttle to Tagomago Beach Club - The Palm

Enjoy complimentary access to the exclusive Tagomago Beach Club from Monday to Thursday, along with free shuttle transfers to and from the club for a seamless and relaxing experience.
Optional activities —
Burj Khalifa ticket - 148th floor - normal hours

Get ready for access to the world's highest outdoor observatory, located in the world's tallest tower: the Burj Khalifa. An iconic destination, the Burj Khalifa's Sky Observation Deck is spread across levels 125 and 148, at a height of 555 metres.
Tickets for Aquaventure Water Park and Lost Chambers Aquarium

Explore the world's largest water park and get your pulse racing with over 105 slides, before experiencing the myth of Atlantis in the Lost Chambers aquarium, deep in the sea...
Burj Khalifa ticket - 124th and 125th floors - normal hours

Admire unforgettable views from the 124th and 125th floors of the Burj Khalifa, the world's tallest tower at 828 metres.
Heritage Collection - Desert trip in a vintage Land Rover

Take a trip back in time on this desert excursion to the Dubai of the 1950s. Aboard a vintage Land Rover, you'll learn about the desert's extraordinary ecosystem and Bedouin culture, ending with a 4-course dinner (excluding drinks) under the stars.
Tickets for the Aquaventure Water Park

Explore the world's largest water park and get your pulse racing with over 105 slides, before experiencing the myth of Atlantis in the Lost Chambers aquarium, deep in the sea!
Your journey to Dubai —
Flights:
You will be able to choose your airline and flight times when you make your booking, in either Economy, Premium, or Business class, depending on the destination and carrier. This flight may include one or more stopovers. Please review your flight options carefully as departure and arrival airports may differ, in order to offer the best price.
Luggage information
Luggage, meals and other services on board may be subject to an additional fee on certain airlines. It is possible to view details of luggage allowances when you choose your flights at the next stage of the booking process. If luggage is not included with your flight, please go to the airline's website before your departure to purchase your luggage for an additional fee.
For domestic flights, airlines do not always offer the option of reserving luggage. In this case, you will need to pay for it at the airport counter.
You will receive all the information you need to check in for your flights after you have made your reservation.
Dubai —
Dubai, a city of striking contrasts, harmonises cutting-edge modernity with echoes of its humble beginnings along Dubai Creek. Founded in 1833 by the Bani Yas tribe, the city has grown into a global icon, known for its towering skyscrapers, world-class shopping, and lavish hospitality. Beneath its glitz lies a story of resilience and transformation.
Must-sees:
- Al Bastakiya Quarter: Step back in time with its preserved Arab architecture, art galleries, and the Bastakiya Museum.
- Burj Khalifa: Ascend the world’s tallest building for sweeping city views.
- Dubai Mall: A retail haven, complete with an aquarium, theme park, and Diplodocus fossil.
Culinary culture:
Dubai’s food scene celebrates its diverse influences. Traditional Emirati dishes such as machboos, a fragrant spiced rice dish, or luqaimat, sweet dumplings drizzled with date syrup, reflect the city’s heritage. Meanwhile, its multicultural population has fostered an array of global cuisines. For an authentic taste, visit a local souk to sample shawarma or freshly grilled seafood.
Dive deeper:
For an enriching contrast to Dubai’s urban glamour, explore the historic Dubai Creek, where traditional abras (water taxis) ferry visitors across the water. Visit the Gold Souk and Spice Souk to glimpse the city’s trading roots, or take a guided desert safari to learn about Bedouin traditions and stargaze under a clear Arabian sky.
Good to know:
The UAE dirham is the local currency, and the ideal time to visit is from November to March for pleasant weather. Public transport is efficient, though taxis are a popular and convenient choice. Modesty in dress is appreciated in cultural and historical areas, aligning with local customs.