Voco London - Bloomsbury by IHG 4* places you in the heart of London, where Bloomsbury’s literary heritage meets the lively pulse of the West End. A warm, contemporary atmosphere welcomes you back from the city, with soft textures, mellow lighting and the comforting sounds of conversation shaping the mood. There is an easy sense of indulgence here, offering a peaceful interlude before another evening of London discoveries.

Step outside and the capital begins almost immediately. The British Museum invites hours among ancient treasures, while nearby Russell Square brings open skies and a gentler rhythm. Continue towards Covent Garden to discover lively squares, historic theatres and tempting restaurants, then follow the streets into Soho for cocktails, intimate dining and the buzz of London after dark. With Holborn and Tottenham Court Road nearby, the city is yours to explore.

Settle into the Cosy Room, a warm and inviting space designed for relaxing after a day spent exploring London. Its welcoming atmosphere creates a comfortable pause to unwind before heading back out to discover more of the capital.

Settle into the Standard Room, a comfortable and inviting space to unwind after a day exploring London. Relax in a welcoming setting before heading back out to discover more of the capital.

This is a bed and breakfast stay.

London’s pleasures extend from culture to cuisine, with the National Portrait Gallery providing an elegant afternoon among celebrated faces and British history. Afterwards, head towards St James’s for a taste of old London, browsing refined boutiques and traditional shops before pausing for tea and something sweet. Hyde Park provides space to slow the pace, with broad paths, open lawns and the gentle movement of boats on the Serpentine.

For an evening experience, head towards the South Bank as the Thames catches the city lights. Browse Borough Market for artisan produce and international flavours, then continue towards Shakespeare’s Globe for an atmospheric performance beside the river. The capital’s contrasts unfold naturally, from historic traditions to contemporary city life.

You are taken through the historic heart of royal London — Green Park, St James's Park and Buckingham Palace — sharing the parks, palaces, traditions and personalities behind the British monarchy.

Start your London adventure with a warm welcome from one of our local hosts before discovering the city's most famous landmarks from the comfort of an open-top panoramic sightseeing bus.

Discover London at your own pace with a 24-hour pass combining a hop-on, hop-off bus tour and a cruise on the Thames, allowing you to explore the capital’s main attractions by road and river.

Explore London for 48 hours with a pass that combines a hop-on, hop-off bus, a cruise on the Thames and three guided walking tours, allowing you to discover the capital’s must-see attractions from every angle.

Explore London for 48 hours with a pass that combines a hop-on, hop-off bus, a cruise on the Thames and entry to the London Eye, so you can admire the capital from the road, the river and the air.

Marvel at London’s iconic landmarks all lit up on a 2-hour panoramic night-time tour on an open-top bus, complete with multilingual audio commentary.

London is a city that constantly reinvents itself while remaining unmistakably British. Whether you know it through its skyline, its theatres, or its morning commute, the capital always finds new ways to surprise. From its leafy commons to its hidden wine bars, London is best explored through its layers - a city where history and modern life blend seamlessly. 

Must-sees:

• The British Museum: One of the world’s most impressive collections of artefacts, offering a deep dive into global history.
• Shoreditch: A creative hub full of street art, vintage shops, and cosy cafés, perfect for those seeking something a bit different.
• Hampstead Heath: Climb Parliament Hill for some of London’s best views, then reward yourself with a pint at the Holly Bush or the Spaniards Inn, two pubs steeped in literary lore.
• Greenwich: Stand astride the Prime Meridian or browse the vintage stalls of Greenwich Market, before catching the Thames Clipper back to the city.
• Kew Gardens: A UNESCO World Heritage Site and a rare pocket of tranquillity, where glasshouses and greenery meet the hum of the city beyond.

Culinary culture:

London’s food scene is as eclectic as its people. From Sunday roasts in Notting Hill to late-night bao buns in Soho, the capital serves it all. Borough Market remains a foodie pilgrimage, while Michelin-starred spots in Mayfair and Shoreditch redefine British dining. For a quintessential London moment, stop for afternoon tea at Fortnum & Mason or enjoy oysters and stout at Bentley’s.

Dive deeper:

Discover London beyond its landmarks. Browse the Columbia Road Flower Market on a Sunday morning, or hunt for antiques in Bermondsey. Follow the Regent’s Canal by bike from Camden to Little Venice, or explore East London’s creative scene, from Hackney Wick’s warehouses to Dalston’s jazz bars. 

Good to know:

London’s rhythm changes with the seasons. Spring brings wisteria and park picnics, summer means open-air theatre and rooftop terraces, while winter glitters with festive lights. The London Underground remains the quickest way to get around, though locals swear by walking whenever possible - it’s the best way to find the city’s hidden corners.