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Irresistible offers on inspirational holidays, exclusively for our members.

Every day we negotiate irresistible holiday offers, exclusively for our members.

We Love

  • Experience a luxury stay in New York - 11 Howard is a proud member of Design Hotels™ and exudes Scandinavian style.
  • Oak floors and soft natural bamboo rugs complement custom furniture and lighting exclusively designed for the hotel by Signe Bindslev Henriksen & Peter Bundgaard Rützou.
  • This hotel is not only stylish but also sits in fashionable SoHo so you don't have to go far to explore the best that New York City has to offer!

Customer reviews

Trip advisorThis hotel won the Certificate of Excellence from the world's leading review website, which honours hotels & accommodations that consistently demonstrate a commitment to hospitality excellence.

Book Now, Pay Later

Booking 35 days in advance and spending over £500 per person? No need to pay in full today! Just select the 30% deposit option on our payment page (terms & conditions apply).

Your Destination

Renowned for its incredible dynamism, New York is one of the world's most exciting cities. Home to venerated restaurants, chic nightspots, cutting-edge theatre and architectural masterpieces, New York City is forever on the cusp of reinvention, its creativity fuelled in no small part by inhabitants who hail from every corner of the globe.


Visiting the city's iconic sights is only part of the appeal of this metropolis. The shimmering lights of Broadway, the jazz clubs of downtown, the indie rock scene of Brooklyn, and highbrow cultural fare at Lincoln Center are all part of the incredibly varied cultural scene.

And those more interested in shopping have much to celebrate in New York City, with an astounding collection of colourful boutiques, high-end department stores and edgy shops selling cutting-edge couture. New York City is also a dining mecca, with thousands of restaurants serving up all the world's cuisines.

11 Howard is perfectly located in lower Manhattan and within walking distance to luxury boutiques, trendy cafes and a wide range of art galleries. Soho is an area of New York that captures the imagination. Bohemians, artists and eccentric free spirits made this area their home in the 70's and 80's before the area grew into a bustling shopping district.

The mark left by artists on the area is still present - a creative energy permeates the busy streets. Enjoy the best of both worlds - proximity to brands like Zara, Prada and Ralph Lauren in an area that has managed to retain its idiosyncratic artistic charm.
Close to 11 Howard are the New Museum, the Tenement Museum, 9/11 Memorial and Museum and the Bowery Ballroom live music venue. A taxi or subway ride will take you to the city's other attractions in a short amount of time.

New York in Winter

New York transforms into a feast for your senses at Winter: snowflakes are projected onto towering skyscrapers, fairy-lights cling to icy trees and street sellers dole out packages of sugared nuts and roasted chestnuts.

This city's festive spirit is most intoxicating around the Rockefeller Christmas Tree where thousands of New Yorkers and tourists flock to witness the world-famous Lighting Ceremony and skate under the monumental 78-foot, 10-ton, glittering Christmas Tree.

11 Howard

11 Howard is all about design drawn from all over the world, each room contains artwork that has been individually designed to compliment that room.   Taiwanese lawyer-turned-artist Katie Yang created ceramic wall sculptures for the 221 guest rooms, positioning each one herself. Painter and sculptor Dan Attoe contributed a mixed-media piece incorporating neon and animation which is mounted to the ceiling above the grand staircase. 

Prints by Japanese photographer Hiroshi Sugimoto adorn the library, displaying the range of tones and effects for which his work is known. The English artist and fashion designer Holly Fowler hand-painted two murals on silk. Finally, hanging from the lobby’s 15-foot ceiling is a mobile by famed American sculptor Alexander Calder.

The pared back “New Nordic” style begins in the lobby with its polished concrete floor and bleached oak panelling but its world-class art is likely to garner most attention, including a striking mural on the hotel’s outer south wall by a local arts collective mentored by Jeff Koons.

Christine McCabe
The Australian

  • 221 Rooms
  • Complimentary WiFi
  • Fitness Centre
  • Room Sevice
  • Lounge
  • Bar
  • Restaurant
  • Hotel Service reach via your personal phone or in-room tablet

Some services may incur additional charges, payable locally.

Your Room

This offer is based on a Howard Standard Queen Room.

Sleeps up to

Adults Adults
2 Adults
These rooms feature light oak floors, custom-crafted furniture, and high ceilings, as well as natural bamboo area rugs, double-weave wool bed throws, and ceramic wall sculptures by Taiwanese artist Katie Yang. Bathrooms are stocked with organic bath products and finished in marble and brass.

Recline on your lounge chair while you plan the antics of the day, flick through the entertainment channels on your 48-inch flat screen TV or simply sink into the plush oversized bed. This is your home away from home.

Your Board Basis

This offer is based on an Accommodation Only stay.

Le Coucou
Internationally acclaimed chef Daniel Rose of Spring and La Bourse et La Vie in Paris has made his way to NYC to open a restaurant and this is it.  When it comes to dining in New York, innovation is everything. That’s why the hotel has been tasked famed local restaurateur Stephen Starr with bringing 11 Howard’s restaurant its own unique flavour. The aim: offer guests a taste of a classic French restaurant serving simple yet refined dishes in the most charming of settings.

The Blond

With arched windows facing Howard Street, 11 Howard’s bar and lounge welcomes guests to mingle, and relax.  The blond is a stylish place to kick off a night in New York, as dark woods, subdued colors, low lighting, and gold accents lend an inviting and sophisticated edge to the space.

Your Journey to 11 Howard 5*

Flights: The flights included are with either a scheduled or no frills airline and are subject to live availability and prices can change. You can choose your preferred departure times during the booking process. Please select your flight options carefully as departure and arrival airports may differ.

Transfers: Transfers can be added at the next stage of the booking process for an additional fee (flight inclusive offers only).

Distance from JFK Airport to 11 Howard: 22 km / 53 min.

Distance from Newark Liberty airport to 11 Howard: 22 km / 35 min.

Visa Waiver Programme

If you are travelling to the USA, the US authorities have introduced a requirement for passengers travelling under the Visa Waiver Programme (VWP), to register for Electronic Travel Authority. Passengers who have not applied for and received travel authorisation via ESTA prior to travel may be denied boarding, experience delayed processing, or be denied admission at the US port of entry. However, neither possession of a visa, nor meeting the basic requirements for travelling visa-free on the VWP, guarantees admission to the United States. As with most countries, the final determination of admissibility is made by immigration officials at the port of entry. Please remember that issue of ESTA does not guarantee admissibility to the United States - it is only part of the travel approval process. All queries in relation to this requirement should be addressed via the US Embassy Consular department.

Please remember that if you are refused boarding or denied admission at the US port of entry, you will still be subject to our cancellation charges in accordance with the terms of our contract with you.

How do I apply for ESTA?
There is an online application form which is available now at Prior to travel, you will need to visit this website and fill in the on-line application (currently in English only).


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Your Contract

If you book a package which includes flights, your contract will be with Voyage Privé. The air holiday package(s) shown are ATOL protected by the Civil Aviation Authority. Our ATOL number is 10170.

If you book a package which does not include flights, then ATOL protection does not apply. Your contract will be with the provider of the accommodation and not Voyage Privé. Voyage Privé acts only as agent for the accommodation provider.

Please read our booking conditions before confirming your holiday.

Travel Documents

Flight Inclusive Offers
You will receive an email confirming your booking within the next 48 hours.

Please check all details on this confirmation are correct. If there are any discrepancies, please notify us as soon as possible.

The airline is ticketless and therefore, you will not receive any hard copy documents. You will however, receive an email from us detailing your flight information and reference number to enable you to manage your booking online via the airline website.

You will also receive an accommodation voucher for presentation at the hotel reception at point of check-in.

If you have booked transfers, Meet & Greet, car hire or airport lounges, you will receive a separate voucher for each of these services. Please note that transfer vouchers are sent directly from the transfer supplier.

Please do make sure that you either add Voyage Privé to your Safe Senders list or check your Junk mail regularly for your travel documents.

We will send all documents out as early as possible (subject to full payment being received) but you should receive all your documentation at least 10 days prior to departure.

If by any chance you have not received all the above by this time, please contact us at

Accommodation Only
You will receive an email confirming your booking within the next 48 hours.

Please check all details on this confirmation are correct. If there are any discrepancies, please notify us as soon as possible.

You will also receive an accommodation voucher for presentation at the hotel reception at point of check-in.

Important Information

For further information on passport & visa requirements click here

Please note that the location shown on our map is to be used as a guide only and the actual location of the property may differ

Although we endeavour to provide up to date information we cannot guarantee that all hotel facilities and services will be available during your stay, especially when travelling out of the main holiday periods

Star rating standards may differ to that of the UK, depending on the country of travel

The Voyage Privé Promise

  • A unique selection of high-end accommodation
  • Exclusive perks and discounts of up to -70%
  • Member services team available 7 days per week
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Carefully selected holiday offers

We choose our partners for their quality and level of service.

- An attractive portfolio, hand-picked by our 60+ global travel experts

- Recognised hotels & brands from the world of tourism

- Continuous improvement of our offers based on customer reviews

Exclusive perks and discounts of up to 70%

Best market rates guaranteed for the duration of the sale.

- An unprecedented negotiating power through the size of our global community

- Exclusive gifts on arrival or special treatments throughout your stay

- A percentage discount calculated on the hotel's 'reference' price

Quality service: informative, reliable & responsive

Our goal: provide an unforgettable travel experience...before, during & after your trip!

- Member services team available 7 days per week

- Inspiring digital content and continuous innovation on our website & mobile apps

- A percentage discount calculated on the hotel's 'reference' price

Discounts on holiday offers:

In order to show a percentage discount, we compare our offer price with a "reference" price (as shown against each offer). This reference price is provided to us by the hotel, tour operator or other partner and corresponds to the prices displayed in the hotel or partner brochure. We include the cost of additional services such as room upgrades, welcome drinks, treatments, etc. as negotiated by our team, when calculating the reference price.


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