Branded the ‘pearl of the Andaman’, this is Thailand’s original flavour of tailor-made fun in the sun.Phuket Town has morphed into an artsy, culturally rich capital, while Rawai on the island's southern tip remains blissfully laid-back, despite development. T
he twin west-coast beaches of Kata and Karon reel in holidaymakers who like their trips easy. An upmarket twist awaits along Hat Surin and Ao Bang Thao
, while, further north, things quieten down as you thread through Sirinat National Park and Khao Phra Thaew reserve.Ultimately, the island’s affinity for luxury far outshines its other stereotypes.
Jet-setters swing through in droves, getting pummelled during swanky spa sessions and sipping sundowners at fashion-forward nightspots or on rented yachts. And you don’t have to be an heiress to tap into Phuket’s style-packed to-do list. With deep-sea diving, high-end dining, shopping, fabulous white beaches and some of Thailand's swankiest hotels at your fingertips, you might forget to leave.