Koh Samui has been in the tourism business longer than almost any other Thai island, but rather than becoming passe, has embraced a new generation of resort goers, many of them upscale. Academy Award–winning holidays here include fine stretches of sand clogged with beach loungers, world-class international cuisine, luxurious spas and beach bar parties.
Behind the glossy veneer there's still a glimmer of the girl from the country. Look for steaming street-side food stalls beyond the beach, backpacker shanties plunked down on quiet stretches of sand and secreted Buddhist temples along the backstreets. To really get away, head to the south or the west of the island where you'll find authentic Samui family-run seafood restaurants, tourist-free towns buzzing with descendants of the original Chinese merchant settlers and long stretches of refreshingly wild and shaggy coconut palms.