Gran Via is this city’s most vibrant and cosmopolitan strip
, an innovative space designed to unify the two sides of Madrid and a 24/7 experience that has been at the cutting edge of the city’s life for more than a century.
Connecting the city with its historic center, its architecture, fashion, and entertainment, this neighborhood has been the backdrop for films, the scene of progressive political protests and the inspiration for countless songs
Gran Via is home to new ideas, new movements and new launches, from the first metro line to the opening nights of Almodóvar’s biggest films. Today, from the trailblazing style of its fashion brands to the energy of its entertainment and nightlife, the spirit of modernity and innovation in our bold, self-assured neighborhood effortlessly captures the voice of today’s Madrid.